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Transformative social marketing: co‐creating the social marketing discipline and brand
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TLDR
In this paper, a three dimensional model for transforming social marketing thought, research and practice is presented that includes: scope, co-creation, conversations, communities and markets; design, honoring people, radiating value, engaging service and enhancing experiences; value space.Abstract:
Purpose – The purpose of this paper is to explore the field of social marketing The field needs to evaluate what works, and more importantly for it to prosper and remain relevant, it must discover and incorporate concepts and techniques from other disciplines that are aligned around core ideas of people‐centered and socially orientedDesign/methodology/approach – The paper reviews new insights and understandings from modern social marketing practice, social innovation, design thinking and service design, social media, transformative consumer research, marketing theory and advertising practice and develops a model for transforming social marketing thought, research and practiceFindings – A three dimensional model is presented that includes: scope – co‐creation, conversations, communities and markets; design – honoring people, radiating value, engaging service and enhancing experiences; value space – dignity, hope, love and trustOriginality/value – The presentation weaves together a set of ideas from difread more
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Journal Article
Change by design.
TL;DR: Organisationspädagogik beschäftigt sich mit der Frage nach den Programmatiken and Semantiken des Organisierens, die f for organisationale Strategien and Praktiken relevant werden, und formiert sich die Rede von the „Gestaltung“ sowohl in wissenschaftlichen wie auch in praxisbezogenen Diskursen.
Obesity 3 Mobilisation of public support for policy actions to prevent obesity
Terry T.-K. Huang,John Cawley,Marice Ashe,Sergio A. Costa,Leah Frerichs,Lindsey Zwicker,Juan A Rivera,David T. Levy,Ross A. Hammond,Estelle V. Lambert,Shiriki K. Kumanyika +10 more
TL;DR: In this article, the authors focus on public mobilisation to enact obesity-prevention policies and to mitigate reaction against their implementation, and the shift from a top-down to a combined and integrated bottom-up and topdown approach would need an overhaul of current strategies and reprioritisation of resources.
Journal ArticleDOI
Mobilisation of public support for policy actions to prevent obesity.
Terry T-K Huang,Terry T-K Huang,John Cawley,Marice Ashe,Sergio A. Costa,Sergio A. Costa,Leah Frerichs,Lindsey Zwicker,Juan A Rivera,David T. Levy,Ross A. Hammond,Estelle V. Lambert,Shiriki K. Kumanyika +12 more
TL;DR: In this paper, public mobilisation is needed to enact obesity-prevention policies and to mitigate reaction against their implementation, and long-term support and investment in collaboration between diverse stakeholders to create shared value is also important.
Journal ArticleDOI
The value of health and wellbeing: an empirical model of value creation in social marketing
TL;DR: In this article, the authors investigate the role of multiple actors in the value creation process for a preventative health service, and observe the subsequent impact on key service outcomes of satisfaction and customer behaviour intentions to use a preventive health service again in the future.
Journal ArticleDOI
Up, up and away: social marketing breaks free
TL;DR: The social marketing literature has been dominated by questions about the field's legitimacy along with the ethical and other implications of its relationship with commercial marketing as mentioned in this paper, however, the authors of this paper acknowledge then move beyond these concerns, enabling a focus on the opportunities created for this vibrant field in the current environment.
References
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Social Foundations of Thought and Action : A Social Cognitive Theory
TL;DR: In this article, models of Human Nature and Casualty are used to model human nature and human health, and a set of self-regulatory mechanisms are proposed. But they do not consider the role of cognitive regulators.
Journal ArticleDOI
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: The authors argue that service provision rather than goods is fundamental to economic exchange and argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision is fundamental for economic exchange.
Rediscovering Social Innovation
TL;DR: The Stanford Social Innovation Review as discussed by the authors defines social innovation as the process of inventing, securing support for, and implementing novel solutions to social needs and problems, and describes a unique approach to social innovation: "dissolving boundaries and brokering a dialogue between the public, private, and nonprofit sectors".
Book
The Design of Business: Why Design Thinking is the Next Competitive Advantage
TL;DR: The Science and Art of Business as discussed by the authors, Reliability versus Validity, and the Competitive Advantage of Design Thinking: The Design of Procter & Gamble 5 Organizational Implications 6 Implication for Leadership 7 Implications for You
Journal ArticleDOI
Service, value networks and learning
TL;DR: In this article, a model of the firm as an essential service provisioning agent in a complex and adaptive value network is developed, in which goods are seen as service distribution or provisioning mechanisms.