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Rohit H. Trivedi

Researcher at University of Bradford

Publications -  23
Citations -  747

Rohit H. Trivedi is an academic researcher from University of Bradford. The author has contributed to research in topics: Entrepreneurship & Context (language use). The author has an hindex of 10, co-authored 22 publications receiving 467 citations. Previous affiliations of Rohit H. Trivedi include Ganpat University & University of Hamburg.

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Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing

TL;DR: In this paper, a comprehensive delineation of the process that leads to the formation of green behavior by including the role played by media and attitude towards environment-friendly packaging, along with ecological concern and perceived consumer effectiveness is provided.
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Does university play significant role in shaping entrepreneurial intention? A cross-country comparative analysis

TL;DR: In this article, the role of universities as provider and enabler of entrepreneurial environment and its impact on entrepreneurial intent among students has not been studied in a cross-cultural context.
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Evaluating the educational effectiveness of simulation games: A value generation model

TL;DR: An educational value generation model is developed and validated, using primary data collected from 305 UK-based students, and it is shown that experience generation has a strong impact on conceptual understanding, and both of them have medium to high direct impacts on skills development.
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Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products

TL;DR: In this paper, the relative influence of consumers' pro-environmental behaviours (PEBs) and environmental locus of control (ELOC) on their willingness to pay (WTP) for green products was examined.
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Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures

TL;DR: The authors empirically examined the combined effect of two crucial internal consumer predispositions, self-identity and internal environmental locus of control (INELOC), among consumers in a collectivistic culture and an individualistic culture.