R
Ronan Le Velly
Researcher at University of Montpellier
Publications - 42
Citations - 616
Ronan Le Velly is an academic researcher from University of Montpellier. The author has contributed to research in topics: Supply chain & Food systems. The author has an hindex of 13, co-authored 38 publications receiving 542 citations. Previous affiliations of Ronan Le Velly include SupAgro & University of Nantes.
Papers
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Journal ArticleDOI
Revisiting the Importance of Detachment in the Dynamics of Competition: Lessons from the marketing of an uncertain product
Ronan Le Velly,Frédéric Goulet +1 more
TL;DR: In this paper, the authors adopt the framework of analysis of the economy of qualities to describe the sales and marketing practices of a French farm supply company whose products have uncertain characteristics and disputed effects, and show that this uncertainty leads sales staff of the company to develop an argument designed to generate attachments but also, and even more importantly, detachments.
Is large-scale fair trade possible?
TL;DR: In this paper, the authors present the changes in the nature of the market relationship that are induced by the expansion of fair trade, and show that the increase in outlets leads to challenging working with small producers, the payment of a "fair price" that cannot be totally disconnected from market forces, and the rising impersonality of the producer-consumer relationship.
MonographDOI
Sociologie du marché
TL;DR: In this paper, a livre presente de facon accessible and synthetique les enquetes et les auteurs les plus importants, aussi bien leurs theories que leurs methodes, offrant au lecteur un etat du savoir sur des questions de la plus grande actualite.
Journal ArticleDOI
Le marché comme rencontre d’activités de régulation : initiatives et innovations dans l’approvisionnement bio et local de la restauration collective
TL;DR: In this paper, the authors restituent les resultats d'une enquete de terrain menee aupres d'initiatives visant a developper un approvisionnement de la restauration collective publique en produits de l'agriculture biologique et locale.
Journal ArticleDOI
Allowing for detachment processes in market innovation. The case of short food supply chains
TL;DR: In this paper, the authors study the place of detachment processes in market innovation and draw on the case of short food supply chains, especially those established to provide local food supply chain services.