R
Rui Ma
Researcher at Wuhan University
Publications - 1
Citations - 11
Rui Ma is an academic researcher from Wuhan University. The author has contributed to research in topics: Corporate social responsibility & Social media. The author has an hindex of 1, co-authored 1 publications receiving 3 citations.
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The relationship of corporate social responsibility on digital platforms, electronic word-of-mouth, and consumer-company identification: An application of social identity theory
TL;DR: In this paper, an application of social identity theory to induce electronic word-of-mouth (eWOM) from consumers for a specific brand, through its CSR engagement on social media (CSRS) and consumer-company identification (CCI) in the healthcare sector of an emerging economy, is presented.