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Rupashree Baral

Researcher at Indian Institute of Technology Madras

Publications -  50
Citations -  1149

Rupashree Baral is an academic researcher from Indian Institute of Technology Madras. The author has contributed to research in topics: Computer science & Corporate social responsibility. The author has an hindex of 13, co-authored 39 publications receiving 865 citations. Previous affiliations of Rupashree Baral include Indian Institute of Technology Bombay & Indian Institutes of Technology.

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Enterprise social network (ESN) systems and knowledge sharing: what makes it work for users?

TL;DR: This paper aims to assess the role of hedonic motivation, network externalities (NE), and top management support in conjugation with the unified theory of acceptance and use of technology theory to understand ESN’s usage for knowledge sharing.
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Relationship between integrated communication effectiveness and employee-based brand equity – mediating role of psychological contract fulfillment

TL;DR: In this paper, the authors proposed that effective integrated communication helps an organization fulfill its employer value proposition or employment value proposition (EVP), which results in positive employee behavior in the form of EBBE benefits.
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A trustworthy network or a technologically disguised scam: A biblio-morphological analysis of bitcoin and blockchain literature

TL;DR: This is a first comprehensive biblio-morphological analysis on bitcoin and underlying blockchain technology, which characterizes blockchain literature and thereby offers to reduce redundant research by delineating the possible avenues in the area of blockchain technology.
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“Mind” matters! A conceptual framework using mental models and green nudging to drive corporate environmental responsibility

TL;DR: In this paper, the authors proposed a conceptual framework to drive corporate environmental responsibility through environmentally responsible decision making (ERDM) by incorporating two interventions, the accuracy of mental models (MM) of the key decision makers and green nudging.