S
Sanjay Mishra
Researcher at Indian Institute of Technology Roorkee
Publications - 291
Citations - 4620
Sanjay Mishra is an academic researcher from Indian Institute of Technology Roorkee. The author has contributed to research in topics: Fault (power engineering) & Cancer. The author has an hindex of 32, co-authored 264 publications receiving 3844 citations. Previous affiliations of Sanjay Mishra include Government of India & Academy of Scientific and Innovative Research.
Papers
More filters
Journal ArticleDOI
Efficient theory development and factor retention criteria: Abandon the ‘eigenvalue greater than one’ criterion
TL;DR: This paper appraise popular factor retention practices in marketing, demonstrate how they may lead to the development of inefficient theories, draw attention to a number of resources for choosing appropriate retention criteria, and develop an easy-to-use Web-based engine to effortlessly implement one such method, parallel analysis.
Journal ArticleDOI
Antecedents of the Attraction Effect: An Information-Processing Approach:
TL;DR: In this article, the authors demonstrated the existence of an attraction effect that increases the choice probability of an existing "target" brand by the introduction of a relatively inferior "decoy" bra.
Journal ArticleDOI
Factors affecting new product success: Cross-country comparisons☆
TL;DR: Mishra et al. as discussed by the authors conducted a study of the factors that contribute to the success or failure of new product development (NPD) efforts in South Korean firms and found that the factors most closely related to new product outcomes in Korea are market intelligence, product-firm compatibility, and the nature of the new product idea.
Journal ArticleDOI
Effect of maltodextrin concentration and inlet temperature during spray drying on physicochemical and antioxidant properties of amla (Emblica officinalis) juice powder
TL;DR: The effects of inlet temperatures of 125, 150, 175, 200 and 200°C and maltodextrin levels at 3, 5, 7 and 9% on physicochemical properties, total phenolic content (TPC) and 2,2-diphenyl picryl hydrazile (DPPH) scavenging activity of spray dried amla juice powder were studied.
Journal ArticleDOI
Micronutrients and their diverse role in agricultural crops: advances and future prospective
Durgesh Kumar Tripathi,Shweta Singh,Swati Singh,Sanjay Mishra,Devendra Kumar Chauhan,Nawal Kishore Dubey +5 more
TL;DR: The regular increment of micronutrient deficiency will be mostly responsible for the remarkable degradation in substantiality of agricultural crops somewhere in near future and so that this issue has now been the subject of intensified research among the breeder, ingenuities and expertise of science.