Showing papers in "Journal of Product Innovation Management in 1996"

TL;DR: Bower and Christensen as mentioned in this paper explained what makes a Disruptive technology so dangerous and what current industry leaders can do to compete and keep their consumer base, and how to counter this.

TL;DR: The review and hypotheses within the framework of a causal map they have developed for studying functional integration, which links cooperation to NPD success along situational dimensions, structural and process dimensions, and outcome dimensions, are presented.

TL;DR: In this article, Griffin and Page hypothesize that the most appropriate set of measures for assessing project-level success depends on the project strategy and that the appropriate measures of a product development program's overall success depend on the firm's innovation strategy.

TL;DR: Chiesa et al. as mentioned in this paper presented a framework for auditing technical innovation management, which goes beyond performance measurement by highlighting problems and needs, and providing information that can be used in developing action plans for improving performance.

TL;DR: Kahn et al. as mentioned in this paper conducted a study exploring how collaboration and interaction affect product development performance and product management (post-launch) performance in the electronics industry and found that collaboration has a strong, positive effect on performance.

TL;DR: In this article, the authors examined 905 new product innovations introduced since September 1988 to determine the influences on product innovativeness, with a specific interest in strategic alliances, or cooperative strategies.

TL;DR: In this article, Kwaku Atuahene-Gima et al. explored managers' perceptions of the factors necessary for successful new service development and new product development and highlighted implications of these differences for managers striving for improved new service performance.

TL;DR: Song et al. as discussed by the authors conducted a study of 404 Japanese firms and 788 new product introductions to explore the keys to successful new product development in Japanese companies and found that the most important success factor is product advantage.

TL;DR: In this article, the authors observed and facilitated one company's efforts to make this transition, and identified various factors that either hinder or support the implementation of lean product development, including supplier involvement, cross-functional teams, concurrent engineering, integration of various functional aspects of each project, the use of a heavyweight team structure, and strategic management of each development project.

TL;DR: The heart of change is in the emotions of individual employees as discussed by the authors, and only deep feelings can motivate people to change familiar behavior, and only individual behavioral changes can drive organizational change.

TL;DR: Mishra et al. as discussed by the authors conducted a study of the factors that contribute to the success or failure of new product development (NPD) efforts in South Korean firms and found that the factors most closely related to new product outcomes in Korea are market intelligence, product-firm compatibility, and the nature of the new product idea.

TL;DR: Athaide et al. as discussed by the authors identify eight strategic marketing objectives that underlie relationship marketing activities: product customization, information gathering on product performance, product education and training, ongoing product support, proactive political involvement, product demonstration and trial, real-time problem-solving assistance, and clarification of the product's relative advantage.

TL;DR: Christoph Loch, Lothar Stein, and Christian Terwiesch developed a two-step model for measuring the performance of the new product development (NPD) function as discussed by the authors.

TL;DR: Burke et al. as mentioned in this paper presented an advocacy presentation of virtual shopping, a marketing research method without a vigorous, balanced analysis of its strengths and weaknesses, which is a very good one, and full of details.

TL;DR: The Value Proposition Process (VPP) as discussed by the authors is a framework of continuous planning cycles and an integrated screening methodology, called the value proposition readiness assessment (VPRA), which allows the project team to assess the success potential of a new product idea.

TL;DR: Gupta et al. as discussed by the authors presented the results of a study that examines the ideas and experiences of 120 R&D directors from technology-based companies, and explored the major changes that have occurred in recent years, the changes R&DM managers expect to encounter during the next few years, and the causes of those changes.

TL;DR: A model of the detailed information-processing steps that consumers employed in order to evaluate the new products is developed and it is found that judgment was the predominant evaluation strategy, particularly for the most innovative concepts.

TL;DR: In this paper, concurrent engineering (CE) is used to accelerate the development of higher quality, more producible products, which is not a plug-and-play process, as the authors point out.

TL;DR: In this article, a cross-functional team conducted in-depth inter-views at several highly innovative firms to understand the culture, the characteristics, and the principles that set these companies apart from the competition.

TL;DR: Balachandra et al. as mentioned in this paper conducted a study that explores the manner in which managers inform staff of the decision to terminate or continue a project and found that most use formal procedures, often supplemented with informal procedures.

TL;DR: Firth and Narayanan as discussed by the authors examined the relationship between new product strategy and the performance of large firms. And they found that firms that emphasized market innovativeness in their new product introductions enjoyed higher returns than less innovative firms.

TL;DR: Moenaert and Caeldries as discussed by the authors examined the effects of interpersonal communication on market and technological learning in R&D, and they found that placing researchers in closer proximity to one another did not increase technological learning.

TL;DR: The increasing globalization of markets and businesses and the criticality of new products to business performance make the relationship between national culture and new product development an impo... as discussed by the authors, and this relationship can be seen as an important factor in the development of new product.

TL;DR: Kerin et al. as mentioned in this paper explored the relationship among brand trial penetration, product hierarchy, brand strategy, order of entry, lag time between successive brand entrants, and marketing mix variables (i.e., price, promotion, distribution, and advertising).

TL;DR: Moreno Muffatto et al. as discussed by the authors conducted a survey of top-level marketing and product development managers from eight leading firms in the Italian motorcycle industry and explored the innovation models these firms employ to enhance their competitive position.

TL;DR: Jeon et al. as discussed by the authors examined the managerial practices of banks that are acknowledged leaders in bringing new derivatives to market ahead of their competitors, and reviewed the advantages those banks enjoy as a result of their success in product innovation.