S
Sejin Ha
Researcher at University of Tennessee
Publications - 57
Citations - 3232
Sejin Ha is an academic researcher from University of Tennessee. The author has contributed to research in topics: Loyalty & Context (language use). The author has an hindex of 22, co-authored 49 publications receiving 2563 citations. Previous affiliations of Sejin Ha include Purdue University & Ohio State University.
Papers
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Journal ArticleDOI
Consumer e-shopping acceptance: Antecedents in a technology acceptance model
Sejin Ha,Leslie Stoel +1 more
TL;DR: In this paper, the authors integrated e-shopping quality, enjoyment, and trust into a technology acceptance model (TAM) to understand consumer acceptance of e-Shopping.
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Understanding Consumer Recycling Behavior: Combining the Theory of Planned Behavior and the Norm Activation Model
Joohyung Park,Sejin Ha +1 more
TL;DR: In this article, a comprehensive model of the intention to recycle in which the norm activation model and the theory of planned behavior were combined was proposed and tested in a panel of U.S. consumers.
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Consumer responses to high-technology products: Product attributes, cognition, and emotions
TL;DR: In this paper, the authors investigated how high-technology attributes influence consumer responses and found that attitude and pleasure influence approach-avoidance behavior directly, but that arousal affects approach avoidance behavior indirectly via pleasure.
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Online apparel retailing: roles of e‐shopping quality and experiential e‐shopping motives
Sejin Ha,Leslie Stoel +1 more
TL;DR: In this paper, the authors examine e-shopping quality dimensions and explore how e-shop quality factors influence consumer shopping outcomes (e•shopping satisfaction and e‐shopping intention); and test the moderating effects of consumer experiential e−shopping motives on the e −shopping outcomes links.
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The impact of eco-friendly practices on green image and customer attitudes: An investigation in a café setting
TL;DR: In this paper, the authors examined the relationship among three constructs (customers' perceived green practices, perceived green image of a restaurant brand, and attitudes toward a restaurant restaurant brand) in a study of Starbucks' customers and identified the key green practices that influence customers' perceptions of restaurants' green image.