S
Sönke Albers
Researcher at Kühne Logistics University
Publications - 121
Citations - 3660
Sönke Albers is an academic researcher from Kühne Logistics University. The author has contributed to research in topics: Sales management & Empirical research. The author has an hindex of 26, co-authored 119 publications receiving 3432 citations. Previous affiliations of Sönke Albers include University of Kiel.
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Journal ArticleDOI
Crisis Construction and Organizational Learning: Capability Building in Catching-Up at Hyundai Motor
TL;DR: Hyundai Motor Company, the most dynamic automobile producer in developing countries, pursued a strategy of independence in developing absorptive capacity by acquiring migratory knowledge to expand its prior knowledge base and proactively constructed crises as a strategic means of intensifying its learning effort.
Posted Content
The Impact of Technological and Organizational Implementation of CRM on Customer Acquisition, Maintenance, and Retention
TL;DR: In this paper, the authors propose a conceptual model that investigates the link between technological and organizational implementations, as well as the implementations' interactions with management and employee support and CRM process-related performance.
Journal ArticleDOI
The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
TL;DR: In this article, the authors propose a conceptual model that investigates the link between technological and organizational implementations, as well as the implementations' interactions with management and employee support and CRM process-related performance.
Book ChapterDOI
PLS and Success Factor Studies in Marketing
TL;DR: In this article, it is shown that studies involving an evaluation of the effectiveness of marketing or organizational strategies based on structural relationships require the application of PLS and that many studies of this type applying LISREL have been misspecified and would have better made use of the PLS approach.
Journal ArticleDOI
Personal Selling Elasticities: A Meta-Analysis
TL;DR: This paper conducted a meta-analysis of prior econometric estimates of personal selling elasticity, i.e., the ratio of the percentage change in an objective, ratio-scaled measure of sales output (e.g., dollar or unit purchases) to the corresponding percentage change of personal buying input (i.e. dollar expenditures), and found that elasticity estimates are affected significantly by analysts' use of relative rather than absolute sales output measures.