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Srinivas Gunta

Researcher at Indian Institute of Management Indore

Publications -  7
Citations -  28

Srinivas Gunta is an academic researcher from Indian Institute of Management Indore. The author has contributed to research in topics: Emerging markets & Credibility. The author has an hindex of 2, co-authored 7 publications receiving 18 citations. Previous affiliations of Srinivas Gunta include Indian Institute of Management Ahmedabad.

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Journal ArticleDOI

Empowering subsistence women entrepreneurs in India: Insights from Lijjat, Mulukanoor and MPWPCL

TL;DR: In this article, a comparative case analysis of three social enterprises is done to develop understanding of systems and processes adopted by them, and a conceptual framework is suggested along with insights for organisations interested in collectivising subsistence women for empowering them.
Journal ArticleDOI

eWOM via social networking site: source versus message credibility

TL;DR: In this article, the effect of source and message credibility on consumer's brand attitude was investigated. But, the authors did not consider the influence of different levels and combinations of sources and content (message) credibility.
Book ChapterDOI

Impact of Anonymity and Identity Deception on Social Media eWOM

TL;DR: The current study looks closely on the impact of anonymity in typical eWOM behaviour context on social media by drawing observations from a recent case in point and literature and concludes with a list of relevant factors and propositions that must be tested empirically to draw greater understanding of the phenomenon.
Book ChapterDOI

A Synthesis of Organizational Learning and Knowledge Management Literatures

TL;DR: In this paper, the authors synthesize the literatures from the organizational learning and knowledge management fields, and present an integrated model of organizational learning synthesizing the frameworks of Kolb, Crossan et al and Nonaka.
Journal ArticleDOI

Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue

TL;DR: The structural model results confirm that the perceived source and message credibility derived from self-shared and system-generated cues are significant antecedents to purchase-related consideration for a brand.