S
Srinivas Venugopal
Researcher at University of Vermont
Publications - 20
Citations - 699
Srinivas Venugopal is an academic researcher from University of Vermont. The author has contributed to research in topics: Subsistence agriculture & Subsistence economy. The author has an hindex of 11, co-authored 18 publications receiving 539 citations. Previous affiliations of Srinivas Venugopal include University of Illinois at Urbana–Champaign.
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Marketing interactions in subsistence marketplaces: A bottom-up approach to designing public policy
TL;DR: This paper conducted an in-depth, in situ study of an informal-economy subsistence marketplace in South India and identified seven themes that characterize the subsistence marketplace context, buyer-seller interactions within them, and specific elements of exchange.
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Subsistence entrepreneurship, value creation, and community exchange systems: A social capital explanation
TL;DR: In this article, the authors defined the definition of subsistence entrepreneurship as entrepreneurial actions undertaken by individuals living in poverty, defined as "individuals living in extreme poverty" and defined a set of activities undertaken by them.
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The subsistence marketplaces approach to poverty: Implications for marketing theory
TL;DR: Marketplace exchange occupies a central place in the lives of poor consumers and entrepreneurs across the world as discussed by the authors, and the literature has systematically examined marketplace exchaying literature and its application in subsistence markets.
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Subsistence and Sustainability: From Micro-Level Behavioral Insights to Macro-Level Implications on Consumption, Conservation, and the Environment
TL;DR: In this paper, the authors developed micro-level behavioral insights at the intersection of poverty and the environment and derive macro-marketing implications for marketing management, and public policy in subsistence marketplaces.
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Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces
TL;DR: In this paper, the authors investigate how two types of consumption constraints in poverty, chronic and periodic constraints, combine to influence entrepreneurial intention and find that people with high chronic constraints have higher entrepreneurial intentions than do those with low chronic constraints.