Journal ArticleDOI
Subsistence and Sustainability: From Micro-Level Behavioral Insights to Macro-Level Implications on Consumption, Conservation, and the Environment
TLDR
In this paper, the authors developed micro-level behavioral insights at the intersection of poverty and the environment and derive macro-marketing implications for marketing management, and public policy in subsistence marketplaces.Abstract:
The objective of this article is to develop micro-level behavioral insights at the intersection of poverty and the environment and derive macro-marketing implications. This micro-level behavioral perspective encompasses psychological and socio-cultural phenomena and emphasizes consumption and conservation. Construing the environment in a broad sense to encompass living circumstances, we conducted interviews to uncover the distinctive nature of environmental issues in subsistence marketplaces. Our findings emphasize the importance of different levels of spatial and psychological distance as well as a number of coping strategies that reflect individuals and communities sustaining themselves through survival, relatedness, and growth. We link distances and coping to efficacy and motivation to act, and derive implications for macro-level issues in marketing management, and public policy.read more
Citations
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Journal ArticleDOI
The subsistence marketplaces approach to poverty: Implications for marketing theory
TL;DR: Marketplace exchange occupies a central place in the lives of poor consumers and entrepreneurs across the world as discussed by the authors, and the literature has systematically examined marketplace exchaying literature and its application in subsistence markets.
Journal ArticleDOI
Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016)
TL;DR: Green Framework of Sustainable Marketing as mentioned in this paper is a new, holistic definition of sustainability in marketing, coined "sustainable marketing", which is unique to the marketing discipline and aims to clarify, unify, and extend the current research.
Journal ArticleDOI
A protection motivation explanation of base-of-pyramid consumers' environmental sustainability
TL;DR: In this paper, the authors used the protection motivation theory to examine base-of-the-pyramid consumers' environmentally friendly behaviors and found that these threat and coping appraisal variables are related to low-cost and/or high-cost household green behaviors.
Journal ArticleDOI
Recycling today, sustainability tomorrow: Effects of psychological distance on behavioural practice
Marie Schill,Deirdre Shaw +1 more
TL;DR: This paper used construal level theory (CLT) to understand the role and impact of psychological distance in explaining sustainable and recycling behaviours, and found that consistency between mental construality and all dimensions of psychological distances was pertinent to recycling and sustainable behaviours.
References
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