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Stefan Stremersch
Researcher at Erasmus University Rotterdam
Publications - 98
Citations - 6566
Stefan Stremersch is an academic researcher from Erasmus University Rotterdam. The author has contributed to research in topics: New product development & Marketing research. The author has an hindex of 32, co-authored 96 publications receiving 6012 citations. Previous affiliations of Stefan Stremersch include Tilburg University & Duke University.
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Strategic Bundling of Products and Prices: A New Synthesis for Marketing
TL;DR: Based on a review of the marketing, economics, and law literature, this article developed a new synthesis of the field of bundling, which provides three important benetits: clearly and consistently defining bundling terms and identifying two key dimensions that enable a comprehensive classitication of bunding strategies.
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Strategic Bundling of Products and Prices: A New Synthesis for Marketing
TL;DR: Based on a review of the marketing, economics, and law literature, this paper developed a new synthesis of the field of bundling, which provides three important benefits: (a) clearly and consistently defining bundling terms and identifies two key dimensions that enable a comprehensive classification of the bundling strategies, and (b) formulates clear rules for evaluating the legality of each of these strategies.
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Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test
TL;DR: In this article, conditions under which specific contagion mechanisms and income heterogeneity are more pronounced are presented, and test these hypotheses using a meta-analysis of the q/p ratio in applications of the Bass diffusion model.
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Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity
TL;DR: The authors find that consumers with high levels of product expertise consider mass customization configurations less complex than do consumers with low levels ofproduct expertise and that for more-expert consumers, complexity has a less-negative impact on product utility.
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The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
TL;DR: In this paper, the authors investigated the effect of economic and cultural factors on the time-to-takeoff of new product sales in different countries and categories, and concluded that economic factors are neither strong nor robust explanatory factors.