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Stefan Stremersch
Researcher at Erasmus University Rotterdam
Publications - 98
Citations - 6566
Stefan Stremersch is an academic researcher from Erasmus University Rotterdam. The author has contributed to research in topics: New product development & Marketing research. The author has an hindex of 32, co-authored 96 publications receiving 6012 citations. Previous affiliations of Stefan Stremersch include Tilburg University & Duke University.
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Contagion and heterogeneity in new product diffusion: An emperical test
TL;DR: In this article, the authors present substantive conjectures about conditions under which contagion and heterogeneity are more pronounced, and test these conjectures using a meta-analysis of the q/p ratio in applications of the Bass diffusion model.
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A New Method of Measuring Online Media Advertising Effectiveness: Prospective Meta-Analysis in Marketing
Guilherme Liberali,Glen L. Urban,Benedict G. C. Dellaert,Catherine Tucker,Yakov Bart,Stefan Stremersch +5 more
TL;DR: In this paper, a prospective meta-analysis in marketing (PMM) method is proposed to estimate consumer response to online advertising on a large and adaptive scale, based on attention and engagement.
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Dynamics in International Market Segmentation of New Product Growth
TL;DR: In this article, the authors proposed a semiparametric hidden Markov model to dynamically segment countries based on the observed penetration pattern of new product categories, allowing countries to switch between segments over the new product's life cycle, with time-varying transition probabilities.