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Stefan Stremersch
Researcher at Erasmus University Rotterdam
Publications - 98
Citations - 6566
Stefan Stremersch is an academic researcher from Erasmus University Rotterdam. The author has contributed to research in topics: New product development & Marketing research. The author has an hindex of 32, co-authored 96 publications receiving 6012 citations. Previous affiliations of Stefan Stremersch include Tilburg University & Duke University.
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Unraveling Scientific Impact : Citation Types in Marketing Journals
TL;DR: In this article, the authors study not only the number but also the type of citations that 659 marketing articles generated, finding that the former three types, on average, signal a higher level of scientific indebtedness than the latter two types.
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Does new product growth accelerate across technology generations
TL;DR: In this article, the authors show that intergeneration acceleration occurs in time to takeoff but not with respect to diffusion parameters (i.e., p and q), and that takeoff acceleration is mostly driven by technology vintage rather than generational shifts.
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Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
TL;DR: In this paper, the effects of the type and timing of moderating feedback to tournament participants on their participation intensity, and on the effect of the latter on idea quality were investigated.
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Indirect Network Effects in New Product Growth
TL;DR: In this paper, the authors show that indirect network effects, as commonly operationalized by prior literature, are weaker than expected from prior literature; in most markets they examined, hardware sales leads software availability, while the reverse almost never happens, contradicting existing beliefs.
Does new product growth accelerate across technology generations
TL;DR: In this paper, the authors show that intergeneration acceleration occurs in time to takeoff but not with respect to diffusion parameters (i.e., p and q), and that takeoff acceleration is mostly driven by technology vintage rather than generational shifts.