Stefan Stremersch

TL;DR: Based on a review of the marketing, economics, and law literature, this article developed a new synthesis of the field of bundling, which provides three important benetits: clearly and consistently defining bundling terms and identifying two key dimensions that enable a comprehensive classitication of bunding strategies.

TL;DR: Based on a review of the marketing, economics, and law literature, this paper developed a new synthesis of the field of bundling, which provides three important benefits: (a) clearly and consistently defining bundling terms and identifies two key dimensions that enable a comprehensive classification of the bundling strategies, and (b) formulates clear rules for evaluating the legality of each of these strategies.

TL;DR: In this article, conditions under which specific contagion mechanisms and income heterogeneity are more pronounced are presented, and test these hypotheses using a meta-analysis of the q/p ratio in applications of the Bass diffusion model.

TL;DR: The authors find that consumers with high levels of product expertise consider mass customization configurations less complex than do consumers with low levels ofproduct expertise and that for more-expert consumers, complexity has a less-negative impact on product utility.

TL;DR: In this paper, the authors investigated the effect of economic and cultural factors on the time-to-takeoff of new product sales in different countries and categories, and concluded that economic factors are neither strong nor robust explanatory factors.