Yakov Bart

TL;DR: In this article, the authors developed a conceptual model that links Web site and consumer characteristics, online trust, and behavioral intent, and estimated this model on data from 6831 consumers across 25 sites from eight Web site categories, using structural equation analysis with a priori and post hoc segmentation.

TL;DR: In this article, the authors identify three stages of digital transformation: digitization, digitalization, and digital transformation, and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally.

TL;DR: In this article, the authors developed a conceptual model that links Web site and consumer characteristics, online trust, and behavioral intent, and estimated this model on data from 6831 consumers across 25 sites from eight Web site categories, using structural equation analysis with a priori and post hoc segmentation.

TL;DR: In this article, the authors examine which product characteristics are likely to be associated with mobile display advertising campaigns that are effective in increasing consumers' favorable attitudes towards products and purchase intentions, and they find that MDA campaigns significantly increased consumers’ favorable attitudes and purchase intention only when they advertised products that were higher involvement and utilitarian (versus lower) involvement and hedonic.

TL;DR: In this paper, the authors provide an overarching framework to synthesize current findings in mobile advertising, as well as a research agenda to stimulate additional work in this nascent field, and provide an overview of the research agenda.