Stijn M. J. van Osselaer

TL;DR: In this article, a least mean square connectionist model is proposed to predict differences in performance that are not already predicted by other available cues, and results show that sub-branching and ingredient-branding strategies can protect brands from dilution in some situations but can promote dilutions in other situations.

TL;DR: Van Osselaer et al. as mentioned in this paper examined consumer learning of product cues as predictors of product quality with particular emphasis on the distinction between brand and attribute cues, and found that consumers will learn the relationship between product attributes and quality when attribute cues are irrelevant.

TL;DR: This paper found that consumers have not one but two distinct learning processes that allow them to use brand names and other product features to predict consumption benefits, which is consistent with human associative memory models.

TL;DR: This article proposed a language-specific episodic trace theory of language emotionality to explain how language influences the perceived emotionality of marketing communications, and found that textual information expressed in consumers' native language tends to be perceived as more emotional than messages expressed in their second language.

TL;DR: The authors show that attitude change can occur in two ways, depending on how brands and affective stimuli are presented, and that this attitude change is significantly more robust than indirect attitude change, for example, to changes in the valence of affective stimulus (unconditioned stimulus revaluation: e.g. endorsers falling from grace), to interference by subsequent information (e.g., advertising clutter), and to persuasion knowledge activation.