行銷硏究 : Marketing research

This article presents an introduction to the Health Belief Model (HBM). The HBM states that the perception of a personal health behavior threat is influenced by at least three factors: general health values, interest and concern about health; specific beliefs about vulnerability to a particular health threat; and beliefs about the consequences of the health problem. Once an individual perceives a threat to his health and is simultaneously cued to action, if his perceived benefits outweighs his perceived costs, then the individual is most likely to undertake the recommended preventive health action. Key words: health promotion, health belief model, perceived susceptibility, perceived severity, perceived benefits, perceived barriers, cues to action, self-efficacy. Content available only in Romanian.

Health Belief Model

Historically, management theory has ignored the constraints imposed by the biophysical (natural) environment. Building upon resource-based theory, this article attempts to fill this void by proposing a natural-resource-based view of the firm—a theory of competitive advantage based upon the firm's relationship to the natural environment. It is composed of three interconnected strategies: pollution prevention, product stewardship, and sustainable development. Propositions are advanced for each of these strategies regarding key resource requirements and their contributions to sustained competitive advantage.

A natural resource-based view of the firm

Practice is a necessary but not sufficient condition to reach high levels of competence. Deliberate practice, which includes five basic elements, is needed to build expertise. Those elements include: 1. Effortful exertion to improve performance 2. Intrinsic motivation to engage in the task 3. Carefully tailored practice tasks that focus on areas of weakness 4. Feedback that provides knowledge of results, and 5. Continued repetition over a number of years (p. 256)

e‐Learning and the Science of Instruction

Reviving tourism industry post-COVID-19: A resilience-based framework

This study aims to empirically measure the distinctive characteristics of customers who did and did not order food through Online Food Delivery services (OFDs) during the COVID-19 outbreak in India. Data are collected from 462 OFDs customers. Binary logistic regression is used to examine the respondents' characteristics, such as age, patronage frequency before the lockdown, affective and instrumental beliefs, product involvement and the perceived threat, to examine the significant differences between the two categories of OFDs customers. The binary logistic regression concludes that respondents exhibiting high-perceived threat, less product involvement, less perceived benefit on OFDs and less frequency of online food orders are less likely to order food through OFDs. This study provides specific guidelines to create crisis management strategies.

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12630

Customers response to online food delivery services during COVID-19 outbreak using binary logistic regression.

The aim of the study is to identify the green consumption values and production patterns and understand how they impact consumer behaviour and purchase intention of green consumers, in particular, ...

How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices:

The current study aims to identify how brand relationship quality mediates the relationship between different online relational bonds, and attitudinal and behavioral loyalty. A total of 316 valid q...

Mediating Effect of Brand Relationship Quality on Relational Bonds and Online Grocery Retailer Loyalty

This study aims to examine the mediation of employee engagement on the relationship between employee psychological empowerment and employee job satisfaction, which helps to retain more cust...

The Mediating Effect of Employee Engagement: How Employee Psychological Empowerment Impacts the Employee Satisfaction? A Study of Maldivian Tourism Sector:

Subburaj Alagarsamy

Papers

Customers response to online food delivery services during COVID-19 outbreak using binary logistic regression.

How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices:

Mediating Effect of Brand Relationship Quality on Relational Bonds and Online Grocery Retailer Loyalty

The Mediating Effect of Employee Engagement: How Employee Psychological Empowerment Impacts the Employee Satisfaction? A Study of Maldivian Tourism Sector:

Moderating effects of academic involvement in web-based learning management system success: A multigroup analysis