Journal ArticleDOI
Mediating Effect of Brand Relationship Quality on Relational Bonds and Online Grocery Retailer Loyalty
TLDR
In this article, the authors identify how brand relationship quality mediates the relationship between different online relational bonds, and attitudinal and behavioral loyalty, and a total of 316 valid relationships were analyzed.Abstract:
The current study aims to identify how brand relationship quality mediates the relationship between different online relational bonds, and attitudinal and behavioral loyalty. A total of 316 valid q...read more
Citations
More filters
Journal ArticleDOI
I give discounts, I share information, I interact with viewers: a predictive analysis on factors enhancing college students' purchase intention in a live-streaming shopping environment
Yingyu Zhong,Yingying Zhang,Mengke Luo,Jiayue Wei,Shiyang Liao,Kim-Lim Tan,Steffi Sze-Nee Yap +6 more
TL;DR: In this article , the authors investigated the relationship between price discounts, interactivity and professionalism on college students' purchasing intention in live-streaming shopping and tried to understand if trust plays the role of mediator in the effect of these relationships.
Journal ArticleDOI
Constructing Consumer-Masstige brand relationships in a volatile social reality
TL;DR: In this article , a two-stage methodology of consumer interviews and online content analysis of brands' social media pages is proposed to understand how consumers navigate consumer-masstige brand relationships.
Impacts of different interactions on viewers’ sense of virtual community: an empirical study of live streaming platform
TL;DR: Wang et al. as discussed by the authors investigated how different kinds of interactions affect viewers' sense of virtual community (SOVC) and in turn facilitate their continuous watching intention, and found that both viewer-broadcaster interaction and viewer-viewer interaction positively affect viewers's SOVC, which further enhances their stickiness.
Journal ArticleDOI
The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?
TL;DR: In this paper , the authors investigated how the utilitarian and hedonic factors in virtual reality (VR) technologies affect consumers' intention to travel in the endemic phase of COVID-19.
Journal ArticleDOI
The effects of sense of community on perceived value, consumer satisfaction and future intention in the low-cost fitness clubs
Hüseyin Çevik,Ali Sevilmiş +1 more
TL;DR: In this article , the authors examined the theoretical relationship between sense of community, perceived value, consumer satisfaction, and future intentions in low-cost fitness clubs and provided empirical evidence of the effects of community on postconsumption attitudes of low-fitness club members.
References
More filters
Journal ArticleDOI
The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Reuben M. Baron,David A. Kenny +1 more
TL;DR: This article seeks to make theorists and researchers aware of the importance of not using the terms moderator and mediator interchangeably by carefully elaborating the many ways in which moderators and mediators differ, and delineates the conceptual and strategic implications of making use of such distinctions with regard to a wide range of phenomena.
Journal ArticleDOI
Cutoff criteria for fit indexes in covariance structure analysis : Conventional criteria versus new alternatives
Li-tze Hu,Peter M. Bentler +1 more
TL;DR: In this article, the adequacy of the conventional cutoff criteria and several new alternatives for various fit indexes used to evaluate model fit in practice were examined, and the results suggest that, for the ML method, a cutoff value close to.95 for TLI, BL89, CFI, RNI, and G...
Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Journal ArticleDOI
Alternative Ways of Assessing Model Fit
Michael W. Browne,Robert Cudeck +1 more
TL;DR: In this paper, two types of error involved in fitting a model are considered, error of approximation and error of fit, where the first involves the fit of the model, and the second involves the model's shape.
Journal ArticleDOI
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
Related Papers (5)
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty:
Determinants of Brand Loyalty and the Link Between Brand Loyalty and Price Tolerance
Ebru Tümer Kabadayi,İnci Aygün +1 more