/pdf/how-to-conduct-surveys-a-step-by-step-guide-4za2dab8jy.pdf

How to Conduct Surveys: A Step-by-Step Guide

Doing research in Business and Management: An Introduction to process and method

Attitudes and the Prediction of Behavior

THIS is a single volume, easy to handle and read, containing explanations of philosophical terms and outline accounts of schools of thought, special subjects and individual thinkers. It looks as though the efforts of a number of specialists had been put together in alphabetical order with little editing. Many of the articles are just right; for example, that on ‘Hegelianism’, and most of the definitions of Aristotelian terms. A few articles are too brief for clarity; many are too long and try to do too much. The Dictionary of Philosophy Edited by Dagobert D. Runes. Pp. viii + 343. (London: George Routledge and Sons, Ltd., 1944.) 27s. 6d. net.

The Dictionary of Philosophy

Customer relationship management (CRM) systems track and measure marketing campaigns over different networks. There are literally many studies associated with the implementation of CRM in different industries. This paper presents an empirical investigation to determine effective factors influencing on the success of CRM implementation. The study designs a questionnaire in Likert scale on measuring various factors and distributes it among selected employees who work for the biggest software maker firm in city of Tehran, Iran. Using principal component analysis, the study has detected five factors influencing on the succes of CRM including customer relationship technologies, customer oriented, enterprise development strategies, customer services and business plan.

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The customer relationship management process: its measurement and impact on performance

The purpose of this paper is to demonstrate the need for Business Advisors (BAs) who are not only capable of responding to small business enterprises’ (SBEs) current constraints but also capable of...

An investigation on the need for business advisors who can respond to the changing needs of small business enterprises faced with a dynamic operating environment.

preview 1 NETWORKS AND BUYER BEHAVIOUR AT THE BASE OF THE PYRAMID (BOP)

/pdf/networks-and-buyer-behaviour-at-the-base-of-the-pyramid-bop-3mbpax3dsa.pdf

Networks and buyer behaviour at the base of the pyramid (BOP)

The purpose of the paper is to investigate the nature of variations among established and emerging middle class consumers in South Africa in response to the institution context factors associated with emerging markets that are established in international business studies.,An exploratory research approach using semi-structured expert interviews was used to collect data.,Key findings indicate distinct approaches in dealing with factors such as different fallback positions, asset ownership, education, language, family responsibility, career aspirations and risk protection in the middle class process of attaining and sustaining middle class status.,The focus on one country has the potential to minimize the generalizability of findings from the study, however, South Africa has a significantly high proportion of sub-Saharan middle class consumers. This provides a basis for further a basis for further research into other sub-Saharan African countries.,Findings from the study provide practical insights on risk profiling of middle-class consumers for marketing practitioners.,The study provides insights into the distinct variations between emerging and established middle class consumers in areas such as language and education. These insights have potential implications on the implementation of government policies such as the Empowerment Policy and consumer protection.,The paper expands the research agenda in the area of middle class consumer behavior in emerging markets. By concentrating on South Africa, the research expands existing knowledge beyond emerging giants like China and India, which are often a focus in literature.

Tendai Chikweche

Papers

An investigation on the need for business advisors who can respond to the changing needs of small business enterprises faced with a dynamic operating environment.

Networks and buyer behaviour at the base of the pyramid (BOP)

Worlds apart: an investigation of South Africa’s established and emerging middle class consumers

"Rise of the middle of the pyramid in Africa" : theoretical and practical realities for understanding consumer and firm interactions

[In Press] An investigation of bottom of pyramid consumers' motivation for participating in value co-creation