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Thomas Johannes Lucas van Rompay
Researcher at University of Twente
Publications - 72
Citations - 2469
Thomas Johannes Lucas van Rompay is an academic researcher from University of Twente. The author has contributed to research in topics: Processing fluency & Product design. The author has an hindex of 24, co-authored 72 publications receiving 2000 citations. Previous affiliations of Thomas Johannes Lucas van Rompay include Delft University of Technology.
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Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations
TL;DR: In this paper, the influence of packaging design on taste impressions was examined and it was found that associations portrayed by shape curvature in particular transfer to taste experiences, but that these effects are most pronounced for participants with a sensitivity to design.
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How to Increase Reach and Adherence of Web-Based Interventions: A Design Research Viewpoint
Geke D.S. Ludden,Thomas Johannes Lucas van Rompay,Saskia M. Kelders,Julia E.W.C. van Gemert-Pijnen +3 more
TL;DR: It is concluded that the power that design can have has not been used to its full potential in Web-based interventions and is proposed looking at design research as a source of inspiration for new design approaches.
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When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations*
TL;DR: This article showed that congruence of symbolic meanings connoted across or within marketing mix elements positively affects consumer response, which reflected in higher price expectations and perceived brand credibility, brand aesthetics and brand value.
Journal Article
Symbolic Meaning Integration in Design and its Influence on Product and Brand Evaluation
TL;DR: In this paper, the authors propose a framework for understanding congruence effects in design based on recent studies addressing processing fluency, and find that incongruence thwarts impression formation of product and brand by inducing ambiguity, thereby negatively affecting attitude formation.
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More than words: On the importance of picture-text congruence in the online environment
TL;DR: In this article, the effects of picture-text congruence in the online environment on consumer response were investigated. And the results showed that picturetext con-gruence positively affects product attitude via processing fluency but only so for participants high in need for cognition.