V
Victor R. Prybutok
Researcher at University of North Texas
Publications - 270
Citations - 10112
Victor R. Prybutok is an academic researcher from University of North Texas. The author has contributed to research in topics: Service quality & Quality (business). The author has an hindex of 44, co-authored 239 publications receiving 8749 citations. Previous affiliations of Victor R. Prybutok include College of Business Administration & California State University, San Bernardino.
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Group inference: A silent voice for the buyer’s decision-making
TL;DR: It is found that group inference as well as the buyer’s satisfaction with the price discount and his expectation of quality can have significant positive effects on the buyer's intention to buy.
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'I guess' to 'I get': an effective use of smart technology to transform undergraduate statistics education
Bo Han,Victor R. Prybutok +1 more
TL;DR: This study proposes a pedagogical innovation to the standard format of statistics homework assignments, which is one of the most important components in developing a student's critical thinking abilities, and offers a corresponding solution of effective use of smart technology to implement the new pedagogy.
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Visual information influences consumer fast-food choices
TL;DR: In this article, the authors investigated the influence of visual information cues such as a heart icon vs the calories and fat content on the selection of healthy food in fast-food restaurants (FFRs).
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Effects of human agent service quality in an instant messaging decision support system on the customer’s trust building
Bo Han,Victor R. Prybutok +1 more
TL;DR: A new model to investigate the effects of human agent service quality of an Instant Messaging Decision Support System (IMDSS) on the customer's trust and perceived risk before purchasing in a marketplace with uncertainties is introduced.
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An Integrated Model of Quality for Mass Services in the Context of Ghanaian Retailing Banking Sector
TL;DR: In this article, the authors investigated factors that contribute to customers' desire to maintain service relationships with firms (i.e., retail banks) in an emerging economy in sub-Saharan Africa: Ghana, and empirically test the explanatory power and robustness of the investment model using 218 customers of various banking institutions in Ghana.