V
Victor R. Prybutok
Researcher at University of North Texas
Publications - 270
Citations - 10112
Victor R. Prybutok is an academic researcher from University of North Texas. The author has contributed to research in topics: Service quality & Quality (business). The author has an hindex of 44, co-authored 239 publications receiving 8749 citations. Previous affiliations of Victor R. Prybutok include College of Business Administration & California State University, San Bernardino.
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Journal ArticleDOI
How do morning and friendly ads influence mobile advertising? A mediation perspective using appraisal theory
TL;DR: In this article , the authors examined how morning delivery and the use of a friendly language tone in ads are related to customer purchase intention and found that morning ads with a friendly tone are less irritating and positively influence customer attitude toward mobile learning from the ads, which result in increasing consumer purchase intention.
Book ChapterDOI
Is "Usefulness" or "Use" the Superior Metric When Assessing Web-Based Information System Success?
TL;DR: To capture a broader view of the quality of information offerings in ecommerce settings, the model tested compares the DeLone and McLean (2003) framework, one that includes use as an outcome measure, with a model suggested by Landrum and Prybutok (2004), one that features usefulness as its outcome measure.
Journal ArticleDOI
Assessing and building municipal open data capability
Journal ArticleDOI
Lockheed Martin Tactical Aircraft Systems: quality survey results
TL;DR: A large-scale quality survey was conducted by Lockheed Martin Tactical Aircraft Systems (LMS) to understand the company's current level of quality and the quality perceptions among employees as discussed by the authors.