V
Victor R. Prybutok
Researcher at University of North Texas
Publications - 270
Citations - 10112
Victor R. Prybutok is an academic researcher from University of North Texas. The author has contributed to research in topics: Service quality & Quality (business). The author has an hindex of 44, co-authored 239 publications receiving 8749 citations. Previous affiliations of Victor R. Prybutok include College of Business Administration & California State University, San Bernardino.
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Journal Article
The Role of Virtual Communities as Shopping Reference Groups
TL;DR: Zhou et al. as discussed by the authors proposed a new motivational construct for joining virtual communities that integrates a social psychology approach with the media uses and gratifications paradigm, and empirically tested the model of social influence on individual shopping preferences in the context of virtual communities.
Journal Article
Consumer Heterogeneity, Perceived Value, and Repurchase Decision-Making in Online Shopping: The Role of Gender, Age, and Shopping Motives
TL;DR: Zhou et al. as mentioned in this paper explored how two primary consumer characteristics (gender and age), interact with an important situational variable, i.e. shopping motive, to affect the linear relations between benefits/sacrifice and perceived value from the consumer's perspective.
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The Role of Impulsiveness in a TAM-Based Online Purchasing Behavior
TL;DR: The positive relationship between consumer impulsiveness and online purchasing behavior suggests that online stores should design their Web sites to attract impulse purchases.
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Factors Affecting the Adoption of Knowledge Management Technologies: A Discriminative Approach
TL;DR: The results suggest that organizations most receptive to knowledge management technologies view information technology as strategic to their organization, have experience with user-centric technologies, and a commitment to relatively high IT investment in the past.
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The influence of website dimensionality on customer experiences, perceptions and behavioral intentions: An exploration of 2D vs. 3D web design
TL;DR: Findings indicate that shopping websites using 3D environments are associated with lower perceived ease of use and lower cognitive absorption, compared to traditional 2D websites.