Vrinda Kadiyali

TL;DR: In this article, the authors provide an empirical method to measure the power of channel members and to understand the reasons demand factors, cost factors, and nature of channel interactions for this power.

TL;DR: The impact of a firm's strategic marketing mix choices on profitability can be evaluated by understanding the impact of those choices on consumer demand for the firm's products and on the firms' costs.

TL;DR: In this article, the authors examined the impact of a line extension on price competition between two national yogurt manufacturers and found that the extending firm gains price-setting power, and the positioning of the line extension grows the combined sales, and raises the average weekly contributions for both the expanding firm and the rival firm.

TL;DR: This paper examined the impact of two post-9/11 airport security measures (baggage screening and federalization of passenger screening) on demand for air travel in the United States and found that baggage screening reduced passenger volume by about 6 percent on all flights and by about 9 percent on flights departing from the nation's 50 busiest airports.

TL;DR: In this article, the authors formulate a game-theoretic model of firm interaction to analyze the dynamic price and advertising competition among firms in a given p roduct market, and find that while firms seem to compete on advertising, they price cooperatively, thereby enhancing their price-cost margins.