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Xiuchang Sherry Tan

Researcher at Institute for Tourism Studies, Macao

Publications -  5
Citations -  98

Xiuchang Sherry Tan is an academic researcher from Institute for Tourism Studies, Macao. The author has contributed to research in topics: Tourism & Perspective (graphical). The author has an hindex of 3, co-authored 3 publications receiving 55 citations.

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The role of food festivals in branding culinary destinations

TL;DR: In this article, the authors investigated how participants' motivation, time pressure and prior festival knowledge play a role in portraying a favorable culinary destination image that in turn attracts repatronage.
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Exploring event bundling: The strategy and its impacts

TL;DR: In this article, the authors explore the strategy of event bundling from the perspectives of varied event stakeholders including event organizers, event attendees, and destination marketing organizations, and examine the strategy's impacts on the relationships between perceived event value and visitors' trip outcome (perceived trip value and destination loyalty intention).
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The boundary condition of travel satisfaction and the mediating role of destination image: The case of event tourism:

TL;DR: In this paper, the authors focus on the mediating behavior of tourists in planned events to improve the image of a place and the destination image. But although there are ample studies examining destination image and tourist behaviors, this research focuses on mediating...
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Likable or Authentic? Perspectives of Locals and Tourists in Food Event Experience

TL;DR: In this paper , the authors examined food likability, a hedonic perspective, together with authenticity, in evaluating food and event experience at a food festival and found that food liveness and food authenticity significantly influence the perception of culinary event authenticity which further leads to event satisfaction.

Temple keepers in religious tourism development: a case in Macao

TL;DR: Wang et al. as discussed by the authors explored the temple keepers' services and roles in Macao's temple site management and visitor experience, and identified that they have four roles, which are temple attendant, temple representative, cultural knowledge broker, and destination ambassador.