The correlates and structure of prosocial behaviors in late adolescents were examined using a newly constructed, multidimensional measure. In Study 1, 249 college students (145 women; M age = 19.9 years) were administered the Prosocial Tendencies Measure (PTM) which assesses 6 types of prosocial behaviors: altruistic, compliant, emotional, dire, public, and anonymous. Measures of sympathy, perspective taking, personal distress, social desirability, global prosocial behaviors, social responsibility, ascription of responsibility, vocabulary skills, and prosocial moral reasoning were also completed. Test-retest reliability and further validity of the PTM were demonstrated in Study 2 with a sample of 40 college students (28 women; M age = 22.9 years). Results from both studies yielded evidence of adequate reliability and validity of the PTM and support the notion of differentiated forms of helping.

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The Development of a Measure of Prosocial Behaviors for Late Adolescents

Prosocial behavior consists of behaviors regarded as beneficial to others, including helping, sharing, comforting, guiding, rescuing, and defending others. Although women and men are similar in engaging in extensive prosocial behavior, they are different in their emphasis on particular classes of these behaviors. The specialty of women is prosocial behaviors that are more communal and relational, and that of men is behaviors that are more agentic and collectively oriented as well as strength intensive. These sex differences, which appear in research in various settings, match widely shared gender role beliefs. The origins of these beliefs lie in the division of labor, which reflects a biosocial interaction between male and female physical attributes and the social structure. The effects of gender roles on behavior are mediated by hormonal processes, social expectations, and individual dispositions.

The his and hers of prosocial behavior: An examination of the social psychology of gender.

Investing in normative, age-graded social roles has broad implications for both the individual and society. The current meta-analysis examines the way in which personality traits relate to four such investments -- work, family, religion, and volunteerism. The present study uses meta-analytic techniques (K = 94) to identify the cross-sectional patterns of relationships between social investment in these four roles and the personality trait domains of agreeableness, conscientiousness, and emotional stability. Results show that the extent of investment in social roles across these domains is positively related to agreeableness, conscientiousness, emotional stability, and low psychoticism. These findings are more robust when individuals are psychologically committed to rather than simply demographically associated with the investment role.

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Social Investment and Personality: A Meta-Analysis of the Relationship of Personality Traits to Investment in Work, Family, Religion, and Volunteerism

The present study was designed to examine the psychometric properties of a multidimensional measure of prosocial behaviors to use with early adolescents and middle adolescents. One hundred thirty-eight students (X age = 15.8 years; 80 girls; 70% White, non-Hispanic) from a public middle school and high school completed measures of prosocial moral reasoning, sympathy, perspective taking, aggression, ascription of responsibility, social desirability, verbal skills, and a revised prosocial tendencies measure (PTM-R). The questionnaires were completed in two sessions each separated by a 2-week time span (to assess test-retest reliability of the PTM-R). Moreover, teacher ratings of adolescents’ generosity and helpfulness toward others were obtained. Analyses were conducted separately for early adolescents and middle adolescents and results showed adequate reliability and evidence of validity for PTM-R. Discussion focused on individual differences in prosocial behaviors among early adolescents and middle adole...

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Sociocognitive and Behavioral Correlates of a Measure of Prosocial Tendencies for Adolescents

In this article we examine a phenomenon known as sound symbolism, where the sound of a word conveys meanings. Specifically, brand names are composed of individual sounds called phonemes and we investigate how this phonetic structure of brand names affects a consumer's evaluation of products and their underlying attributes. We demonstrate that consumers use information they gather from phonemes in brand names to infer product attributes and to evaluate brands. We also demonstrate that the manner in which phonetic effects of brand names manifest is automatic in as much as it is uncontrollable, outside awareness and effortless.

Yau-Huang Huang

Papers

Cross-cultural assessment of altruism and its correlates

Determinants of Success in Matching Word Pairs in Tests of Phonetic Symbolism.

Universal magnitude symbolism