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Yi Liu

Researcher at ESC Rennes School of Business

Publications -  24
Citations -  374

Yi Liu is an academic researcher from ESC Rennes School of Business. The author has contributed to research in topics: Group buying & Social media. The author has an hindex of 8, co-authored 22 publications receiving 246 citations. Previous affiliations of Yi Liu include ETH Zurich.

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Buyers’ purchasing time and herd behavior on deal-of-the-day group-buying websites

TL;DR: Based on herd behavior, over 500 hourly orders on the most popular deal-of-the-day group-buying website in Beijing are collected and analyzed and it is found that auction times and new orders for each hour have an inverted-U relationship.
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Enterprise social media usage: The motives and the moderating role of public social media experience

TL;DR: It is found that the motives of information sharing, social interaction, and entertainment positively affect employees' usage of enterprise social media and employees' public social media experience negatively moderates the effect of information seeking.
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Excessive use of online video streaming services: Impact of recommender system use, psychological factors, and motives

TL;DR: The results show that the use of recommendations, along with lack ofSelf-control, lack of self-esteem and use motive of information seeking, lead to excessive usage of video streaming services.
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Online Review Helpfulness: The Moderating Effects of Review Comprehensiveness

TL;DR: In this paper, the authors explored the effect of review comprehensiveness on its helpfulness and found that for reviews of the same length, one covering more aspects is perceived by consumers as more helpful.
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Mining Social Lending Motivations for Loan Project Recommendations

TL;DR: This study innovatively mine a huge amount of unstructured data, the text data of borrowers’ and lenders’ motivations, to provide loan project recommendations that solve the problem of mismatches between borrowers and lenders.