Missouri Western State University

About: Missouri Western State University is a education organization based out in Saint Joseph, Missouri, United States. It is known for research contribution in the topics: Higher education & Quadratic unconstrained binary optimization. The organization has 464 authors who have published 580 publications receiving 10735 citations. The organization is also known as: Western & MWSU.

An exploration of the brand identity–brand image linkage: A communications perspective

Abstract: This paper discusses the concepts of brand identity and brand image from a communications perspective. Brand identity originates from the company, ie a company is responsible for creating a differentiated product with unique features. Brand image refers to consumer perceptions and encompasses a set of beliefs that consumers have about the brand. Brand identity and brand image are related but distinct concepts. Both are essential ingredients of strong brands. A firm can enhance brand loyalty by ensuring that there is congruence between brand identity and brand image. Key changes taking place in today's communications environment have been identified and suggestions are offered on how to strengthen the identity–image linkage.

The unconstrained binary quadratic programming problem: a survey

Abstract: In recent years the unconstrained binary quadratic program (UBQP) has grown in importance in the field of combinatorial optimization due to its application potential and its computational challenge. Research on UBQP has generated a wide range of solution techniques for this basic model that encompasses a rich collection of problem types. In this paper we survey the literature on this important model, providing an overview of the applications and solution methods.

Relationship between positive psychological capital and creative performance

Abstract: Despite considerable attention to the creative process and its relationship with personal characteristics, there is no published study focused directly on the relationship between the recently recognized core construct of psychological capital (PsyCap) and creative performance. Drawing from a large (N = 899) and heterogeneous sample of working adults, this study investigates PsyCap and its components (i.e., efficacy, hope, optimism, and resilience) as predictors of creative performance. Overall PsyCap predicted creative performance over and above each of the four PsyCap components. Theoretical and practical implications of these findings are considered. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd.

Achievement Goals, Performance Contingencies, and Performance Attainment: An Experimental Test

Abstract: This research examines the effect of achievement goals on performance attainment and the moderating role of performance contingencies. Results from 3 experiments strongly support the authors' hypotheses. Performance-avoidance goals undermined performance relative to performance-approach and mastery goals, regardless of contingency condition. Performance-approach goals had a more positive effect on performance than did mastery goals in the presence, but not in the absence, of a contingency. Furthermore, the presence of a contingency accentuated the effects of performance-based goals on performance and had little impact on the effect of mastery goals on performance. These results speak directly to a current conundrum in the achievement goal literature and highlight the need for a rigorous, systematic examination of the link between achievement goals and performance that takes into consideration features of the achievement task, context, and situation.