Muğla University

About: Muğla University is a education organization based out in Muğla, Turkey. It is known for research contribution in the topics: Population & Medicine. The organization has 1959 authors who have published 4662 publications receiving 56872 citations. The organization is also known as: Muğla Sıtkı Koçman University & Sıtkı Koçman University.

Tourist Satisfaction with Mallorca, Spain, as an Off-Season Holiday Destination

Abstract: A number of research studies have investigated tourist satisfaction with mass tourism destinations, particularly during the peak (summer) season. However, there has been limited investigation of tourist satisfaction with off-season holiday destinations. This article reports the findings of a study to determine destination attributes critical to the over-all satisfaction levels of tourists visiting Mallorca, Spain, during the winter season. Their future holiday intentions also are investigated. Findings are analyzed, and implications and limitations are discussed.

Destination Image and Its Functional Relationships

Abstract: Destination image is commonly accepted as an important aspect in successful tourism development and destination marketing due to its impact on both supply- and demand-side aspects of marketing. Despite the ample amount of literature, a comprehensive conceptualization of destination image comprising its intricate relationships with several other factors on the supply and demand sides of the market has yet to emerge. In this study, a large body of literature on destination image and related concepts is reviewed and a comprehensive conceptualization of destination image is modeled. It was concluded that there are still many facets of this complex construct yet to be investigated empirically.

The impact of the perception of risk on international travellers

Abstract: The primary objective of this paper is twofold: (i) to investigate the impact of perceived risk on the tendency to travel internationally; and (ii) to explore if there is any difference in the perception of risky places among three clusters segmented based on the Hofstede's uncertainty avoidance index. The sample population of the study consists of 1180 international travellers visiting Hong Kong in the fall of 2003. The research findings show that the majority of travellers are more likely to change their travel plans to a destination that has elevated risk while the minority reports they are more unlikely. These findings suggest that international travellers appear to be sensitive towards the occurrence of any type of risk in their evoked destinations. Differences were also observed from one continent to another in terms of the influence of perceived risks. The final note is that travellers from different national cultures may have varying degrees of the perceived risk. Implications both for theory and practitioners are also discussed. Copyright © 2007 John Wiley & Sons, Ltd.