Taylors University

About: Taylors University is a based out in . It is known for research contribution in the topics: Tourism & Population. The organization has 1513 authors who have published 2954 publications receiving 33603 citations.

Truly Asia and global city? Branding strategies and contested identities in Kuala Lumpur

Abstract: Urban economic development is driven by service industries and innovation where quality of life, infrastructures and creative image play mutually reinforcing roles on the attractiveness of cities and tourism Since 2010, the Malaysian government has embarked on the nation’s Economic Transformation Programme (ETP) that places Kuala Lumpur among the pivotal agents of change while becoming a competitive global city Before that, the city had positioned itself as a multicultural and colourful tourism destination within the Malaysia, Truly Asia’s campaign framework The aim of global positioning places Kuala Lumpur’s branding in a new and ambiguous situation The current urban brand relies on contrasted, if not blurred, images, echoing a society with contested identities This study aims to review the evolution of Kuala Lumpur’s image, and urban and tourism marketing strategies It also aims to examine the urban branding of a nation-building upon Malay–Muslim values against the Global city branding favouring a more liberal agenda It underlines the challenges in reconciling local values that stress on an essentialist perception of image with the global city values The methodology used follows a case study approach It takes into account a review of information in the public domain and analyses the promotional materials The article is articulated around the conceptual framework of urban tourism as well as urban branding The findings from this research reveal a pattern of top-down strategies that illustrates competing stories told by proponents and opponents of the urban project On the basis of this research, the article argues for a specific framework of branding, when it comes to places, with competing narratives

Study of graphene nanolubricant using thermogravimetric analysis

Abstract: Thermal degradation of graphene based mineral oil lubricants was studied using thermogravimetric analysis (TGA). As-synthesized graphene sheets of 8, 12, and 60 nm thick and engine oil formulations 20W50 SN/CF and 20W50 SJ/CF were used for synthesizing various test samples. UV-Vis spectrophotometry, zeta potential, field emission scanning electron microscopy, and energy-dispersive x-ray spectroscopy were used to characterize the graphene sheets and the nanolubricants. TGA revealed that the onset temperature of oxidation for the SN/CF oil could be delayed by 13–17 °C in the presence of graphene. Moreover the rate of oxidation when the weight loss of oil in the presence of graphene reaches 40–20% could be delayed by more than 30 °C. Resistance to oil degradation depends strongly on the graphene nanoparticle size and concentration. TGA kinetics studies show that the base oils have higher activation energy (Ea) and the addition of graphene significantly reduces Ea.

Cybersecurity hazards and financial system vulnerability: a synthesis of literature

Abstract: In this paper, we provide a systematic review of the growing body of literature exploring the issues related to pervasive effects of cybersecurity risk on the financial system. As the cybersecurity risk has appeared as a significant threat to the financial sector, researchers and analysts are trying to understand this problem from different perspectives. There are plenty of documents providing conceptual discussions, technical analysis, and survey results, but empirical studies based on real data are yet limited. Besides, the international and national regulatory bodies suggest guidelines to help banks and financial institutions managing cyber risk exposure. In this paper, we synthesize relevant articles and policy documents on cybersecurity risk, focusing on the dimensions detrimental to the banking system’s vulnerability. Finally, we propose five new research avenues for consideration that may enhance our knowledge of cybersecurity risk and help practitioners develop a better cyber risk management framework.

Voltage Oriented Controller Based Vienna Rectifier for Electric Vehicle Charging Stations

Abstract: Vienna rectifiers have gained popularity in recent years for AC to DC power conversion for many industrial applications such as welding power supplies, data centers, telecommunication power sources, aircraft systems, and electric vehicle charging stations. The advantages of this converter are low total harmonic distortion (THD), high power density, and high efficiency. Due to the inherent current control loop in the voltage-oriented control strategy proposed in this paper, good steady-state performance and fast transient response can be ensured. The proposed voltage-oriented control of the Vienna rectifier with a PI controller (VOC-VR) has been simulated using MATLAB/Simulink. The simulations indicate that the input current THD of the proposed VOC-VR system was below 3.27% for 650V and 90A output, which is less than 5% to satisfy the IEEE-519 standard. Experimental results from a scaled-down prototype showed that the THD remains below 5% for a wide range of input voltage, output voltage, and loading conditions (up to 2 kW). The results prove that the proposed rectifier system can be applied for high power applications such as DC fast-charging stations and welding power sources.