International Journal of Management Science and Business Administration 

About: International Journal of Management Science and Business Administration is an academic journal published by Inovatus Usluge d.o.o.. The journal publishes majorly in the area(s): Government & Higher education. It has an ISSN identifier of 1849-5664. Over the lifetime, 369 publications have been published receiving 1666 citations.

Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study

Abstract: Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This article focuses on the importance of digital marketing for both marketers and consumers. We examine the effect of digital marketing on the firms' sales. Additionally the differences between traditional marketing and digital marketing in this paper are presented. This study has described various forms of digital marketing, effectiveness of it and the impact it has on firm's sales. The examined sample consists of one hundred fifty firms and fifty executives which have been randomly selected to prove the effectiveness of digital marketing. Collected data has been analyzed with the help of various statistical tools and techniques.

Reviewing the Concept of Brand Equity and Evaluating Consumer- Based Brand Equity (CBBE) Models

Abstract: The purpose of this paper is to explore the concept of brand equity and discuss its different perspectives, we try to review existing literature of brand equity and evaluate various Customer-based brand equity models to provide a collection from well-known databases for further research in this area.

Cryptocurrency Framework Diagnostics from Islamic Finance Perspective: A New Insight of Bitcoin System Transaction

Abstract: This paper analyses the operation of cryptocurrency system in perspective of Islamic finance. The purpose of this study is to evaluate the cryptocurrency framework whether it is meet the Islamic Finance rule. In addition, this study performed in providing the Islamic minded investor a proper information regarding investment in Bitcoin. Cryptocurrency is a digital currency in which encryption techniques that implement to regulate the generation of units of currency and verify the transfer of funds, operating independently of a central bank. A transaction is a transfer of Bitcoin value that is broadcast to the network and collected into blocks. A transaction typically references previous transaction outputs as new transaction inputs and dedicates all input Bitcoin values to new outputs. This cryptocurrency has no physical form and exists only in the network. Bitcoin also has no intrinsic value in that it is not redeemable for another commodity, namely gold. Then, this study evaluates the framework according to Islamic Finance rule. The bitcoin account holder is anonymous. Therefore, it is difficult to track the real account holder if any suspicious activity occurs. In addition, the value of Bitcoin is unstable because of high volatility. Bitcoin also suffers variance in perceptions of Bitcoin’s store of value and method of value. All of these three conditions contribute to uncertainty in transaction framework of Bitcoin. As a conclusion, Bitcoin transaction is classified as a transaction with high uncertainty (gharar).

Role of Social Media in Shaping Public Risk Perception during COVID-19 Pandemic: A Theoretical Review

Abstract: Various national and global media outlets have daily reports and updates concerning the Coronavirus pandemic, reporting on the number of infected, quarantined, hospitalized and deaths, as well as new policy measures and restrictions introduced and implemented. While traditional media still plays a significant role in shaping risk perception, social media can be considered even more influential. The aim of the paper is to reflect on the impact of social media exposure during COVID-19 on perceived threat and efficacy by the implementation of PMT theory through EPPM model. We point to the interaction between the EPPM model and SDT (self-determination) theory in ‘Stay at home’ behaviour. The paper ponders on the usefulness of social media in achieving better preventive results among people. Social media platforms’ immense potential in forming peoples’ opinions and risk perceptions calls for crisis communication management on the part of governments, Security and Reconnaissance staff, and policymakers. Joining forces with leading scientists from various domains, such as epidemiology, governance, economy, and psychology, should create strong, potent and persuasive content tailored to fit the social media format and healthcare protection campaigns. The news should deliver the message clearly and reliably, following the suggestions of the EPPM model standard. In the instance of the ‘Stay at home’ campaign that promotes abiding with social distancing recommendations, experts should combine appropriate images, data and information according to fear-driving model, and provide reliable guidelines concerning protective measures citizens can take to ensure safety. Apart from freight inciting strategy, propaganda should focus on educating and emphasizing the effectiveness of complying with the norm.

Theories of Motivation and Their Application in Organizations: A Risk Analysis

Abstract: The aim of this paper is to compare and contrast the theories of motivation and how they are used to inspire employees to develop the drive to achieve. The importance of motivation in organizations and job satisfaction is vital for the achievement of organizational goals and objectives. The consequences of organizations operating without any purpose of motivation towards its employees are far catastrophic, such as depression, turnover, burnout which can derail the success of organizations. For organizations to make employees their biggest asset and retention purposes, motivation should be a priority. The study tries to help organizations with suggestions to cultivate conducive atmospheres and relationships for employees to work under, to foster positive attitudes towards their work. A qualitative approach and theory based application were considered for this study.