Showing papers in "Journal of Travel & Tourism Marketing in 1999"
TL;DR: A survey of 1200 domestic tourists visiting three major British cultural heritage attractions examined the emotive and psychological processes experienced by tourists in their interaction with the attraction settings and how these experiences were valued or seen as beneficial.
Abstract: The individual consumer of heritage has, up until recently, been neglected in much heritage management. The heritage visitor is nevertheless, an important evaluator of the service experience being provided at cultural heritage attractions. A survey of 1200 domestic tourists visiting three major British cultural heritage attractions examined the emotive and psychological processes experienced by tourists in their interaction with the attraction settings and how these experiences were valued or seen as beneficial. The paper concludes by outlining the notion of ‘insightful’ tourism as an appropriate paradigm for the study of the essentially personal emotive and symbolic context associated with cultural tourism encounters, from which visitors derive valued insight, appreciation and meaning of life
140 citations
TL;DR: In this paper, the authors compare the limitations of the use of nationality for segmentation, and compare it to other segment descriptors, mainly mode of travel, in the Jotunheimen mountains of Southern Norway, a region visited by tourists for more than 150 years.
Abstract: Most market segmentation studies focus on the nationalities of visitors as one of the basic elements of segmentation. For some destinations, nationality will be a sufficient segmentation tool, but for destinations with a variety of visitor groups, other descriptors have to be added. This paper will both focus on the limitations of the use of nationality for segmentation, and will compare it to the use of other segment descriptors, mainly mode of travel. The empirical basis is work conducted in the Jotunheimen mountains of Southern Norway, a region visited by foreign tourists for more than 150 years. In addition to the focus on visits in general, this paper will extend the marketing focus to the use of different types of attractions and activities in this region.
74 citations
TL;DR: In this paper, the authors investigated the differences in female business travelers' selection of lodging accommodations and found that the COMFORT factor, (cleanliness of hotel, well-maintained furnishings, comfortable mattress and pillows), and friendly service of hotel staff explained the majority of the total variance.
Abstract: The results of this study should impress upon the lodging industry that female business travelers want to stay in quality lodging operations that are managed with the guests' comfort, safety and satisfaction as a priority. The differences in female business travelers' selection of lodging accommodations were investigated. Ten different factor-stable dimensions were found. The results indicated the COMFORT factor, (cleanliness of hotel, well-maintained furnishings, comfortable mattress and pillows), and friendly service of hotel staff explained the majority of the total variance. MANOVA and ONE-WAY analysis of variance indicated that travelers' selections differed on socio-demo-graphic and travel-related variables as they related to the factor dimensions. The study supports findings from previous studies of business travelers and also presents new findings based on a national sample of female business executives.
44 citations
TL;DR: This study tries to overcome the insufficiency of lifestyle segmentation detected in explaining tourism behaviour by exploiting the advantage of the multivariate nature of combined motivational and behavioural patterns of tourism demand.
Abstract: Two concepts are discussed in this study: (1) an a posteriori segmentation with psychographic variables and (2) customer loyalty in tourism. It tries to overcome the insufficiency of lifestyle segmentation detected in explaining tourism behaviour by exploiting the advantage of the multivariate nature of combined motivational and behavioural patterns of tourism demand. The segmentation task exercised with the neurocomputing technique of self-organising feature maps (SOM) resulted in a European vacation style typology of nine different prototypes. When merging two samples of vacationers, a travel survey in five generating countries and the National Austrian Guest Survey, by means of the condensed psychographic profiles it is possible to generate synergy in the process of data analysis. Both data sets shed light on Austria as a tourism destination from different perspectives. When exploiting the information that refers to loyalty and destination preferences there is no barrier to break up the corset...
15 citations
TL;DR: Wang et al. as mentioned in this paper identified four major barriers which impede the development of Beijing as an international meeting, conventions and exhibitions (MCE) city, which is targeted by many countries in the Asia-Pacific region as the industry of the future.
Abstract: The meetings, conventions and exhibitions (MCE) industry is targeted by many countries in the Asia-Pacific region as the industry of the future and one that attracts high-yield visitors. China is also increasingly focussing on this market and this paper reports on a survey of the industry in Beijing. It identifies four major barriers which impede the development of Beijing as an international MCE city.
6 citations
Journal Article•
6 citations
TL;DR: In this article, a variety of ways and means are described to maximize tourism in Cuba should there be a rapprochement between Cuba and the U. S. The conclusion suggests that the continuing imposition of sanctions against Cuba is harmful to the interests of the U S., its tourism businesses, and to regional stability and peace.
Abstract: The purpose of this paper is to explore international tourism potential in Cuba. While Latin America has been a particularly high growth area in world tourism, Cuba has not experienced commensurate growth. United States (U. S.) foreign policy has impeded Cuban tourism growth and caused a lost profit potential for U. S. corporations. The paper notes that the Cuban government has recently made great strides in attracting foreign capital, but that U. S. foreign policy continues to discriminate against Cuba. A variety of ways and means are described to maximize tourism in Cuba should there be a rapprochement between Cuba and the U. S. The conclusion suggests that the continuing imposition of sanctions against Cuba is harmful to the interests of the U. S., its tourism businesses, and to regional stability and peace.
3 citations
TL;DR: In this paper, tourism destination marketing can be represented as a continuum ranging from totally integrated marketing of a destination at one extreme and totally fragmented at the other and calls this the intefrag marketing continuum.
Abstract: The paper suggests tourism destination marketing can be represented as a continuum ranging from totally integrated marketing of a destination at one extreme and totally fragmented at the other and calls this the intefrag marketing continuum. It proposes that marketing of a tourism destination is more effective the closer it is to the integrated extreme of the continuum. It uses the marketing of Fiji and of Bali in the Australian market between 1982 and 1994 to illustrate the concept.
1 citations