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A Neo‐Gramscian Approach to Corporate Political Strategy: Conflict and Accommodation in the Climate Change Negotiations*

TLDR
In this paper, a Neo-Gramscian theoretical framework for corporate political strategy is developed drawing from Gramsci's analysis of the relations among capital, social forces, and the state, and from more contemporary theories.
Abstract
A neo-Gramscian theoretical framework for corporate political strategy is developed drawing from Gramsci's analysis of the relations among capital, social forces, and the state, and from more contemporary theories. Gramsci's political theory recognizes the centrality of organizations and strategy, directs attention to the organizational, economic, and ideological pillars of power, while illuminating the processes of coalition building, conflict, and accommodation that drive social change. This approach addresses the structure-agency relationship and endogenous dynamics in a way that could enrich institutional theory. The framework suggests a strategic concept of power, which provides space for contestation by subordinate groups in complex dynamic social systems. We apply the framework to analyse the international negotiations to control emissions of greenhouse gases, focusing on the responses of firms in the US and European oil and automobile industries. The neo- Gramscian framework explains some specific features of corporate responses to challenges to their hegemonic position and points to the importance of political struggles within civil society The analysis suggests that the conventional demarcation between market and non-market strategies is untenable, given the embeddedness of markets in contested social and political structures and the political character of strategies directed toward defending and enhancing markets, technologies, corporate autonomy and legitimacy.

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How actors change institutions : Towards a theory of institutional entrepreneurship

TL;DR: In this article, the authors present theoretical and definitional issues associated with the concept and propose a conceptual account of institutional entrepreneurship that helps to accommodate them, and highlight future directions for research on institutional entrepreneurship, and conclude with a discussion of its role in strengthening institutional theory as well as in the field of organization studies.
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The New Political Role of Business in a Globalized World: A Review of a New Perspective on CSR and its Implications for the Firm, Governance, and Democracy

TL;DR: A review of the literature shows that there are a growing number of publications from various disciplines that propose a politicized concept of corporate social responsibility as mentioned in this paper, and that many business firms have started to assume social and political responsibilities that go beyond legal requirements and fill the regulatory vacuum in global governance.
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Institutional Theory in the Study of Multinational Corporations: A Critique and New Directions

TL;DR: In this article, a review of the literature suggests that international management applications of this perspective have been dominated by a narrow set of neo-institutional ideas, and they develop a set of provocations that challenge the validity of traditional neoinstitutionalism in the context of MNCs.
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Is accounting for sustainability actually accounting for sustainability…and how would we know? An exploration of narratives of organisations and the planet

TL;DR: In this paper, an auto-critique of accounting for sustainability via an examination of meanings and contradictions in sustainable development is presented, leading towards a suggestion for the development of multiple and conditional narratives that whilst no longer realist or totalising, explicitly challenge the hegemonic claims of business movements in the arena of sustainability and sustainable development.
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Venturing for Others with Heart and Head: How Compassion Encourages Social Entrepreneurship

TL;DR: In this article, the authors draw on research on compassion and prosocial motivation to build a model of three mechanisms (integrative thinking, prosocial cost-benefit analysis, and commitment to alleviating others' suffering) that transform compassion into social entrepreneurship.
References
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Book

Case Study Research: Design and Methods

Robert K. Yin
TL;DR: In this article, buku ini mencakup lebih dari 50 studi kasus, memberikan perhatian untuk analisis kuantitatif, membahas lebah lengkap penggunaan desain metode campuran penelitian, and termasuk wawasan metodologi baru.
Journal ArticleDOI

Building theories from case study research

TL;DR: In this paper, the authors describe the process of inducting theory using case studies from specifying the research questions to reaching closure, which is a process similar to hypothesis-testing research.
Journal ArticleDOI

Economic Action and Social Structure: The Problem of Embeddedness

TL;DR: In this article, the extent to which economic action is embedded in structures of social relations, in modern industrial society, is examined, and it is argued that reformist economists who attempt to bring social structure back in do so in the "oversocialized" way criticized by Dennis Wrong.
Journal ArticleDOI

Locating the 17th Book of Giddens@@@The Constitution of Society: Outline of the Theory of Structuration.

TL;DR: Giddens as mentioned in this paper has been in the forefront of developments in social theory for the past decade and outlines the distinctive position he has evolved during that period and offers a full statement of a major new perspective in social thought, a synthesis and elaboration of ideas touched on in previous works but described here for the first time in an integrated and comprehensive form.
Book

The Constitution of Society. Outline of the Theory of Structuration

TL;DR: Giddens as discussed by the authors has been in the forefront of developments in social theory for the past decade and outlines the distinctive position he has evolved during that period and offers a full statement of a major new perspective in social thought, a synthesis and elaboration of ideas touched on in previous works but described here for the first time in an integrated and comprehensive form.
Frequently Asked Questions (18)
Q1. What are the contributions in "A neo-gramscian approach to corporate political strategy: conflict and accommodation in the climate change negotiations*" ?

The framework suggests a strategic concept of power, which provides space for contestation by subordinate groups in complex dynamic social systems. The analysis suggests that the conventional demarcation between market and non-market strategies is untenable, given the embeddedness of markets in contested social and political structures and the political character of strategies directed toward defending and enhancing markets, technologies, corporate autonomy and legitimacy. 

The breadth of industry represented was substantial, including coal, oil, automobiles, electric utilities, cement, aluminum, steel, chemicals, and paper. 

Thirteen companies joined immediately, including BP, Toyota, Boeing, Enron, United Technologies, American Electric Power, Whirlpool, and 3M. 

Actors seek to build coalitions of firms, governmental agencies, NGOs, and intellectuals who can establish policies, norms, and institutions that structure the field in particular ways. 

Both capitalism and social theory have evolved since the 1920s, and the authors need to be aware of the pitfalls of applying Gramscian theory to contemporary phenomena. 

Their neo-Gramscian framework links agency and dynamics by viewing institutional fields as fragmented and overlapping rather than monolithic entities with clear boundaries. 

On the discursive level, a key strategy of the GCC in its opposition to mandatory emission controls has been to challenge the science of climate change, pointing to the lack of consensus among scientists and highlighting the uncertainties. 

State managers are likely to protect business interests not just because of their structural dependence on business for tax revenues, employment, and investment (Block, 1987), but also because state managers have internalized the goal of promoting 'competitiveness' (Cerny, 1997; Gill, 1995). 

The neo-Gramscian perspective draws insights from other theoretical approaches, but offers a particular contribution to institutional theory by presenting a framework which addresses some of the tensions of the agency-structure relationship, provides a concept of ideology that avoids problems of elitism and essentialism, and incorporates dynamics endogenously Moreover, the neo-Gramscian framework presents a strategic notion of power which suggests how actors can gain at least partial comprehension of and influence over complex social and political systems. 

The European Commission introduced a proposal to reduce average C 0 2 emissions from new cars from 186 g/km to 120 g/km by 2005 (equivalent to about 45 mpg). 

however, it has attracted larger companies engaged in natural gas and electronic controls, including Honeywell, Enron, and Maytag. 

Due to the degree of industry concentration and the inclusion of some of the largest companies, the study encompassed a substantial proportion of industry revenues, mitigating somewhat the problem of small sample size. 

Levy and Egan (1998) argue that the challenge had little impact on the international negotiations because the IPCC institutions had already secured a degree of autonomy and legitimacy in the international process. 

The document argued that this stance was miscalculated because a successful campaign to challenge the science 'puts the United States in a stronger moral position and frees its negotiators from the need to make concessions as a defense against perceived selfish economic concerns'. 

Fligstein (1 996) uses the 'markets as politics' metaphor as a conceptual tool for analysing internal battles for corporate control as well as external market competition, while Granovetter (1985) sees economic institutions as embedded in broader political structures. 

(1 97 1, p. 182)In the following section, the authors develop a framework for understanding corporate political strategy that draws from Gramsci's core ideas and from more contemporary theoretical perspectives, such as institutional theory. 

The importance of projecting moral and intellectual leadership in sustaining hegemony is reflected in the American Petroleum Institute's (AH) opposition to the GCC's decision in 1997 to downplay the role of climate science. 

R&D investments by incumbents appear highly risky because of uncertainties regarding climate science, regulatory responses, and the market potential for lowemission technologies.