Journal ArticleDOI
An Experimental Examination of the Price-Quality Relationship
About:
This article is published in The Journal of Business.The article was published on 1968-01-01. It has received 74 citations till now. The article focuses on the topics: Quality (business).read more
Citations
More filters
Journal ArticleDOI
Buyers’ Subjective Perceptions of Price:
TL;DR: In this paper, the authors investigate how price influences buyers' decisions yielding a variety of results, some not entirely explainable, and some not even explainable by the seller's side.
Journal ArticleDOI
Quality awards and the market value of the firm: an empirical investigation
TL;DR: In this article, the authors investigate the impact of winning a quality award on the market value of firms by estimating the mean abnormal change in the stock prices of a sample of firms on the date when information about winning an award was publicly announced.
Journal ArticleDOI
Do Higher Prices Signal Higher Quality
TL;DR: In this article, the authors report some empirical results on the strength of the quality-price relation and find that for many products, the relation between quality and price appears to be very weak.
Journal ArticleDOI
The Strategic Role of Product Quality
Robert Jacobson,David A. Aaker +1 more
TL;DR: In this paper, the role of product quality is examined to determine its applicability as a means of gaining a comparative advantage, and the authors argue that only by allowing for the possibility of feedback bet...
Journal ArticleDOI
Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: a Covariance Analysis
TL;DR: In this article, the effect of country-of-origin labeling on consumers' assessments of product quality, risk to purchase, perceived value and likelihood of purchasing was tested experimentally in a multi-product, multi-cue setting.