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Applying a Balanced Scorecard Approach in Egyptian Travel Agencies: Opportunities and Obstacles

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TLDR
In this paper, the authors conducted a study to determine the availability of the basic ingredients for BSC application and its opportunities and obstacles in Egyptian travel agencies and found that the obstacles do not significantly affect the application of BSC.
Abstract
It is widely acknowledged that Egyptian travel agencies face more competition and need to apply the Balanced Scorecard (BSC) as effective performance measurement systems in order to be competitive and to remain in existence. The purpose of this study is to determine the availability of the basic ingredients for BSC application and its opportunities and obstacles. 300 questionnaire forms targeted managers of head offices and their branches. The Statistical Package for Social Sciences (SPSS) version 26 was used to analyze collected data. The result of the study showed that Egyptian travel agencies could apply the BSC. The obstacles do not significantly affect the application of BSC. There are significant differences between the head offices and branches regarding the availability of the BSC basic ingredients and its perspectives application. The study recommends that travel agencies need to support intensives and training programs to their staff to awareness them by the BSC implementation and its use to monitor the performance.

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Journal ArticleDOI

Assessment of Learning and Growth Perspective as One of Balanced Scorecard Dimensions and Its Impact on Employees' Performance in Five-star Hotels

TL;DR: In this paper , a wide-ranging background and literature review that focuses on the implementation of learning and growth perspective on the performance of employees in hotels is discussed, with the distribution of 276 valid questionnaires on employees working at room division on 30% of Egyptian hotels in Cairo.
References
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Journal Article

Measuring the Strategic Readiness of Intangible Assets

TL;DR: The creators of the Balanced Scorecard draw on its tools and framework--in particular, a tool called the strategy map--to present a step-by-step way to determine "strategic readiness," which refers to the alignment of an organization's human, information, and organization capital with its strategy.
Journal ArticleDOI

The Balanced Scorecard: Judgmental Effects of Common and Unique Performance Measures

TL;DR: The balanced scorecard as discussed by the authors is a new tool that complements traditional measures of business unit performance, including financial performance, customer relations, internal business processes, and learning and growth.
Book

Balanced Scorecard Step-by-Step: Maximizing Performance and Maintaining Results

Paul R. Niven
TL;DR: This book discusses the development of the Balanced Scorecard as an Enduring Management Tool, its use in the Public and Not--for--Profit Sectors, and its place in the public and not-for-profit sectors.
Journal ArticleDOI

Conceptual Foundations of the Balanced Scorecard

TL;DR: The Balanced Scorecard as mentioned in this paper is a management tool for describing, communicating and implementing strategy that is based on a multi-company research project to study performance measurement in companies whose intangible assets played a central role in value creation.
Journal ArticleDOI

The Balanced Scorecard: a Necessary Good or an Unnecessary Evil

TL;DR: The Balanced Scorecard has emerged in recent years as what can perhaps best be described as a strategic control tool as mentioned in this paper, which is a tool which adds value by providing both relevant and balanced information in a concise way for managers, creating an environment which is conducive to learning organisations and eliminating the need for managers to ''choose'' which type of control system to use at any given time.
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