Journal ArticleDOI
Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants
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TLDR
In this paper, an empirical model of Mexican immigrant consumer acculturation is derived that consists of movement, translation, and adaptation processes leading to outcomes of assimilation, maintenance, resistance, and segregation.Abstract:
This article critically examines the consumption experiences of Mexican immigrants in the United States. An empirical model of Mexican immigrant consumer acculturation is derived that consists of movement, translation, and adaptation processes leading to outcomes of assimilation, maintenance, resistance, and segregation. By drawing attention to the ways in which international movements of people, companies, and products intersect within existing subcultural relations, this research provides a more satisfactory account of the complex dynamic processes through which Mexican immigrants adapt to the consumer environment in the United States.read more
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Consumer Culture Theory (Cct): Twenty Years of Research
TL;DR: In this paper, a synthesizing overview of consumer research addressing the sociocultural, experiential, symbolic, and ideological aspects of consumption is provided, with the aim of providing a viable disciplinary brand for this research tradition that we call consumer culture theory.
Journal ArticleDOI
Liberatory Postmodernism and the Reenchantment of Consumption
A. Fuat Firat,Alladi Venkatesh +1 more
TL;DR: In this article, the authors elaborate on various key ideas about consumption and consumer from a theoretical position that they have labeled "liberatory postmodernism." By unmasking the limitations of modernism that have to do with the onerous nature of its metanarratives and narrow conventionalism, they show that postmodern developments offer alternate visions of consumption processes that have an emancipatory potential.
Journal ArticleDOI
Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation:
TL;DR: In this article, the authors show how ethnography can provide multiple strategically important perspectives on behaviors of interest to marketing researchers, and they discuss the goals and four essential characte-...
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Man‐of‐Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption
TL;DR: This paper developed a model describing how certain American men, those men who have been described as emasculated by recent socioeconomic changes, construct themselves as masculine through their everyday consumption, and found that American mass culture idealizes the man-of-action hero, an idealized model of manhood that resolves the inherent weaknesses in two other prominent models.
Journal ArticleDOI
Acculturaton to the global consumer culture: Scale development and research paradigm
Mark Cleveland,Michel Laroche +1 more
TL;DR: In this paper, the authors focus on the development and validation of a multidimensional scale for the measurement of acculturation to global consumer culture, and are part of a larger international study examining the complex interaction and contextual nature of local and global cultural influences on consumer behavior.
References
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Book
The Discovery of Grounded Theory
TL;DR: In this paper, the discovery of grounded theory is discussed and grounded theory can be found in the form of a grounded theory discovery problem, where the root cause of the problem is identified.
Book
Qualitative Data Analysis
TL;DR: In the field of qualitative data analysis, qualitative data is extremely varied in nature. It includes virtually any information that can be captured that is not numerical in nature as mentioned in this paper, which is a generalization of direct observation.
Journal ArticleDOI
Possessions and the extended self.
TL;DR: In this paper, a variety of evidence is presented supporting this simple and compelling premise and implications for consumer behavior are derived for consumer behaviour because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between selfconcept and consumer brand choice.
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Writing Culture: The Poetics and Politics of Ethnography
James Clifford,George E. Marcus +1 more
TL;DR: The authors explore the ways in which writing culture has changed the face of ethnography over the last 25 years. But they do not discuss the role of writing culture in the development of ethnographies.
MonographDOI
The Predicament of Culture: Twentieth Century Ethnography, Literature, and Art
TL;DR: The Pure Products Go Crazy: Discourses 1. On Ethnographic Authority 2. Power and Dialogue in Ethnography: Marcel Griaule's Initiation 3. Displacements 4. On Surrealism 5. A Poetics of Displacement: Victor Segalen 6. Tell about Your Trip: Michel Leiris 7. A Politics of Neologism: Aime Cesaire 8. Histories of the Tribal and the Modern 10. On Collecting Art and Culture Part Four: Histories 11. Identity in Mashpee References Sources Index
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