Journal ArticleDOI
Building a Social Roadmap for the Smart Grid
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TLDR
The utility industry has done a relatively good job of establishing technical roadmaps for the Smart Grid What's needed now is a social roadmap, which provides direction for how people should use the smart grid as discussed by the authors.About:
This article is published in The Electricity Journal.The article was published on 2011-05-01. It has received 42 citations till now. The article focuses on the topics: Customer engagement & Smart grid.read more
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Consumer engagement: An insight from smart grid projects in Europe
TL;DR: In this article, the authors provide an insight into consumer engagement in smart grid projects in Europe and reveal that projects involving consumers are characterised by the pursuit of two main objectives: gaining deeper knowledge of consumer behaviour (observing and understanding the consumer) and motivating and empowering consumers to become active energy customers.
Journal ArticleDOI
Empowering the end-user in smart grids: Recommendations for the design of products and services
TL;DR: In this article, the authors evaluated the extent to which current technologies, products and services empower end-users to take up an active role as co-providers in the management of electric power supply and demand.
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How are citizens involved in smart cities? Analysing citizen participation in Japanese ``Smart Communities''
Benoit Granier,Hiroko Kudo +1 more
TL;DR: It is explained that very little input is expected from Japanese citizens, and ICTs are used by municipalities and electric utilities to steer project participants and to change their behaviour.
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Mobile social media for smart grids customer engagement: Emerging trends and challenges
TL;DR: In this paper, the authors discuss and offer guidance for utilities in creating a social roadmap for the smart grid, emphasizing prosumer role, which could bring renewable energy resources technologies closer to the 'Smart Energy Communities'; that would allow the active participation of the so-called prosumers in a genuinely open market.
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Socio-economic acceptability for smart grid development – a comprehensive review
TL;DR: In this paper, a literature review of 148 peer-reviewed scientific journal articles on smart grids has been conducted, developing an original taxonomy for the socioeconomic features in terms of private (direct) costs directly associated with the monetary costs paid by consumers and social (indirect) costs constituted by consumers' perception, privacy, cyber security and regulation.
References
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Journal ArticleDOI
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: The authors argue that service provision rather than goods is fundamental to economic exchange and argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision is fundamental for economic exchange.
Posted Content
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
TL;DR: The authors argue for the validity of the relationship proposition in the consumer-brand context, including a debate as to the legitimacy of the brand as an active relationship partner and empirical support for the phenomenological significance of consumer-Brand bonds.
Journal ArticleDOI
Consumers and their brands : developing relationship theory in consumer research
TL;DR: In this paper, the authors argue for the validity of the relationship proposition in the consumer-brand context, including a debate as to the legitimacy of the brand as an active relationship partner and empirical support for the phenomenological significance of consumerbrand bonds.