Journal ArticleDOI
Bundling—New products, new markets, low risk
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This article is published in Journal of Product Innovation Management.The article was published on 1992-03-01. It has received 27 citations till now.read more
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Strategic Bundling of Products and Prices: A New Synthesis for Marketing
TL;DR: Based on a review of the marketing, economics, and law literature, this article developed a new synthesis of the field of bundling, which provides three important benetits: clearly and consistently defining bundling terms and identifying two key dimensions that enable a comprehensive classitication of bunding strategies.
A review of methods for measuring willingness-to-pay
TL;DR: A systematic overview of the relevant literature on competing approaches and associated schools of thought to measure willingness-to-pay is provided and obstacles and issues regarding their adoption are discussed.
Journal ArticleDOI
Service, services and products: rethinking operations strategy
Martin Spring,Luis Araujo +1 more
TL;DR: In this paper, a new approach to operations and supply strategy in the light of recent developments in the analysis of the respective roles of products and services in delivering benefits to customers is proposed.
Journal ArticleDOI
The purchasing of full-service contracts: An exploratory study within the industrial maintenance market
TL;DR: In this paper, the authors conducted an adaptive conjoint study among potential adopters of full-service maintenance contracts in the food and chemical industry and found that the most important factors and conditions that underlie the purchase of a full service contract as well as DMU members' roles in this type of purchase were discussed.
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Optimal Bundling and Pricing Under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products
R. Venkatesh,Wagner A. Kamakura +1 more
TL;DR: The authors developed an analytical model of contingent valuations and addressed two questions of import to a monopolist: (i) should a given pair of complements or substitutes be sold separately (pure components), together (pure bundling), or both (mixed bundling) and at what prices? (ii) How do optimal bundling and pricing strategies for complements and substitutes differ from those for independently valued products?
References
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Posted Content
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
TL;DR: Based on a review of the marketing, economics, and law literature, this article developed a new synthesis of the field of bundling, which provides three important benetits: clearly and consistently defining bundling terms and identifying two key dimensions that enable a comprehensive classitication of bunding strategies.
A review of methods for measuring willingness-to-pay
TL;DR: A systematic overview of the relevant literature on competing approaches and associated schools of thought to measure willingness-to-pay is provided and obstacles and issues regarding their adoption are discussed.
Journal ArticleDOI
Service, services and products: rethinking operations strategy
Martin Spring,Luis Araujo +1 more
TL;DR: In this paper, a new approach to operations and supply strategy in the light of recent developments in the analysis of the respective roles of products and services in delivering benefits to customers is proposed.
Journal ArticleDOI
The purchasing of full-service contracts: An exploratory study within the industrial maintenance market
TL;DR: In this paper, the authors conducted an adaptive conjoint study among potential adopters of full-service maintenance contracts in the food and chemical industry and found that the most important factors and conditions that underlie the purchase of a full service contract as well as DMU members' roles in this type of purchase were discussed.
Posted Content
Optimal Bundling and Pricing Under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products
R. Venkatesh,Wagner A. Kamakura +1 more
TL;DR: The authors developed an analytical model of contingent valuations and addressed two questions of import to a monopolist: (i) should a given pair of complements or substitutes be sold separately (pure components), together (pure bundling), or both (mixed bundling) and at what prices? (ii) How do optimal bundling and pricing strategies for complements and substitutes differ from those for independently valued products?