Clicktivism: A Systematic Heuristic
TLDR
In this paper, the authors argue that clicktivism is a legitimate political act and develop a heuristic that identifies seven dimensions (or characteristics) of click-tivism, including social buttons and the creation of memes.Abstract:
This article argues that clicktivism is a legitimate political act. It emphasizes that such acts, through a recurrent negative discourse, have been marginalized. As a result, new modes of participation that draw upon the simplification of social connectivity have largely been ignored in the mainstream Political Science literature. In addressing this issue, the article develops a heuristic that identifies seven dimensions (or characteristics) of clicktivism. This new heuristic will allow for the analysis of clicktivism as a form of civic engagement separate from digital activism more broadly. Subsequently, the article applies the heuristic to several popular forms of clicktivism, including social buttons and the creation of memes, demonstrating both its utility and flexibility.read more
Citations
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The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election:
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The Conceptualization of Digitally Networked Participation
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Deliberation and protest: strange bedfellows? Revealing the deliberative potential of 2013 protests in Turkey and Brazil
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Everyday Making through Facebook Engagement: Young Citizens’ Political Interactions in Australia, the United Kingdom and the United States:
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