This article analyses the aplication of the Marketing concept to not for-profit organizations, having as a study focus the use of the marketing mix for a handicraft cooperatives. It also seeks to identify the satisfaction of its clients, associated artisans and customers, with respect to the performance the organization. Considering the obtained results of the research and associating these with the theoretical reference, a marketing strategy was elaborated for the coorperative under study.

/pdf/uma-estrategia-de-marketing-para-cooperativas-de-artesanato-2vpzwfq45x.pdf

Comércio e financiamento na lavoura de café de São Paulo: no início do século

Uma estratégia de marketing para cooperativas de artesanato: o caso do Rio Grande do Norte

The economic rise of the province of Sao Paulo in the nineteenth century was a result of the expansion of coffee plantations in the Oeste Paulista and the formation of an economic complex with parallel activities linked to the exportation of the product. Among these activities, import and export trade was one of the most important, and most exporting coffee firms in Santos were foreign firms, which led to economic historiography to relegate the national capital in this sector. However, the main exporting coffee house in Santos in the mid-1880s was J. F. de Lacerda & Co., a family business, owned by the Lacerda Franco family. This paper investigates the operation of this firm, which was a commissioner and exporting firm, through the analysis of its financial statements and, accordingly, apprehends its strategy that was based on the tripod coffee, capital and productive network in Sao Paulo coffee municipalities.

/pdf/as-brechas-ao-capital-nacional-a-lideranca-da-casa-j-f-de-4dosilnb70.pdf

As brechas ao capital nacional: a liderança da casa J. F. de Lacerda & Cia. sobre a exportação cafeeira em Santos na década de 1880

https://www.scielo.br/pdf/rae/v20n1/v20n1a05.pdf

Comércio e financiamento na lavoura de café de São Paulo: no início do século

Citations

Uma estratégia de marketing para cooperativas de artesanato: o caso do Rio Grande do Norte

As brechas ao capital nacional: a liderança da casa J. F. de Lacerda & Cia. sobre a exportação cafeeira em Santos na década de 1880