Journal ArticleDOI
Computational modeling and experimental investigation of effects of compositional elements on interface and design aesthetics
Michael Bauerly,Yili Liu +1 more
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Results from both experiments show that subjects are adept at judging symmetry and balance in both the horizontal and vertical directions and thus the quantification of those attributes is justified and the number of groups in a web page causes a decrease in the aesthetic appeal rating.Abstract:
This article describes computational modeling and two corresponding experimental investigations of the effects of symmetry, balance and quantity of construction elements on interface aesthetic judgments. In the first experiment, 30 black and white geometric images were developed by systematically varying these three attributes in order to validate computational aesthetic quantification algorithms with subject ratings. The second experiment employed the same image layout as Experiment 1 but with realistic looking web pages as stimuli. The images were rated by 16 subjects in each experiment using the ratio-scale magnitude estimation method against a benchmark image with average balance and symmetry values and a standard number of elements. Subjects also established an ordered list of the images according to their aesthetic appeal using the Balanced-Incomplete-Block (BIB) ranking method. Results from both experiments show that subjects are adept at judging symmetry and balance in both the horizontal and vertical directions and thus the quantification of those attributes is justified. The first experiment establishes a relationship between a higher symmetry value and aesthetic appeal for the basic imagery showing that subjects preferred symmetric over non-symmetric images. The second experiment illustrates that increasing the number of groups in a web page causes a decrease in the aesthetic appeal rating.read more
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Facets of visual aesthetics
TL;DR: The present research suggests that the VisAWI appears to be a sound measure of visual aesthetics of websites comprising facets of both practical and theoretical interest.
Journal ArticleDOI
Trust and distrust on the web
TL;DR: Results from N=221 participants suggest that distrust is mostly an effect of graphical and structural design issues of a website, whereas trust is based on social factors such as reviews or recommendations by friends.
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Symmetry and aesthetics in website design: It's a man's business
TL;DR: Results show that vertical symmetry is an important factor in aesthetic website design and has an impact on intuitive straightforward beauty appraisals and on classical and expressive aesthetics judgments, and indicates that the symmetry effect only occurs among male participants.
Journal ArticleDOI
Linking objective design factors with subjective aesthetics
TL;DR: Data reveal that structural factors compared to color factors have a manifold and greater impact on the different facets of subjective aesthetic perception than the color factors, which may help designers to systematically target specific facets of visual aesthetics.
References
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Book
Handbook of Human-Computer Interaction
TL;DR: Models and Theories of Human-Computer Interaction (9 chapters).
Journal ArticleDOI
Preferences in human mate selection.
David M. Buss,Michael L. Barnes +1 more
TL;DR: In this article, the consequences of mate preferences for the processes of assortative mating and sexual selection are discussed. And the authors present alternative hypotheses to account for the replicated sex differences in preferences for attractiveness and earning potential.
Journal ArticleDOI
What is beautiful is usable
Noam Tractinsky,Adi Katz,D. Ikar +2 more
TL;DR: The results resemble those found by social psychologists regarding the effect of physical attractiveness on the valuation of other personality attributes and stress the importance of studying the aesthetic aspect of human–computer interaction (HCI) design and its relationships to other design dimensions.
Journal ArticleDOI
Attractive Faces Are Only Average
TL;DR: In this paper, the authors presented an evolutionary and information-processing rationale and predicted that faces representing the average value of the population would be consistently judged as attractive and showed that the composite faces became more attractive as more faces were entered.