Consumer behaviour for wine 2.0: A review since 2003 and future directions
TLDR
The main findings concerning consumer behavior for wine published in academic journals in the last ten years and some suggestions about strategic research directions to take in the next few years are summarized in this paper, where some areas with greatest research needs are: retail marketing and consumer response to the variety of techniques retailers use; on-premise consumer behaviour; online and social media influences on consumers; premium and luxury wine behaviour and successful marketing practices; consumer behaviour in emerging markets; the value of wine tourism and marketing for value; the relationship between grape/wine quality and consumer behaviour.About:
This article is published in Wine Economics and Policy.The article was published on 2012-12-01 and is currently open access. It has received 283 citations till now. The article focuses on the topics: Consumer behaviour & Wine.read more
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Consumers’ perceptions, preferences and willingness-to-pay for wine with sustainability characteristics: A review
Isabel Schäufele,Ulrich Hamm +1 more
TL;DR: In this article, the authors identify the state of the art and research gaps in consumer perceptions, preferences and willingness-to-pay (WTP) towards wine with sustainability characteristics, and they find that consumers across different countries had positive perceptions regarding different production methods and reported a willingness to pay a premium for wine with characteristics of sustainable production.
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Millennial generation attitudes to sustainable wine: an exploratory study on Italian consumers
TL;DR: In this article, a survey of 500 Italian respondents was conducted to assess consumer interest and willingness to buy three wines with specific labels certifying environmental, social and ethical attributes, namely, a carbon neutral wine, wine produced on land confiscated from a criminal organization, and wine that devolves money to African institutions that combat AIDS.
Posted Content
Consumer Behaviour and Sensory Preference Differences: Implications for Wine Product Marketing
TL;DR: For example, this article found that females drink less wine than males, spend less thereon but tend to compensate for this by buying higher priced wine per bottle, which could represent a risk-reduction strategy.
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Consumer behaviour and sensory preference differences: implications for wine product marketing
TL;DR: In this paper, an exploratory research was conducted in a well-known Australian wine region to determine the differences in the behaviour dynamics and sensory preferences of consumer groups, and the overall aim is to gain some insights into the product style preferences of consumers and what this means in practical terms to wine product marketing.
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Incorporating the winescape into the theory of planned behaviour: Examining ‘new world’ wineries
TL;DR: In this article, an empirical winescape scale is introduced to an established decision-making model, the theory of planned behaviour, to examine the winescape for its effects on wine tourist behavior.
References
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Book
Stated Choice Methods: Analysis and Applications
TL;DR: In this article, stated preference models and methods are presented for choosing a residential telecommunications bundle and a choice model for a particular set of products and services, as a way of life for individuals.
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Some probabilistic models of best, worst, and best–worst choices
TL;DR: In this article, the authors develop theoretical results for three overlapping classes of probabilistic models for best, worst, and best-worst choices, with the models in each class proposing specific ways in which such choices might be related.
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Holistic Package Design and Consumer Brand Impressions
Ulrich R. Orth,Keven Malkewitz +1 more
TL;DR: Empirically based guidelines are developed to assist managers in selecting or modifying package designs for achieving desired consumer responses and discuss the potential trade-offs among the impressions created by holistic design types.
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Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice
TL;DR: This paper used a discrete choice experiment approach to understand how key extrinsic cues are used by different consumer groups when choosing wine and found that low involvement consumers use price and award to a greater degree than high involvement consumers.
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Wine consumers’ environmental knowledge and attitudes: Influence on willingness to purchase
TL;DR: In this paper, a study was conducted to determine the relation ship of a consumer's involvement with a product and the environment, their knowledge of environmental issues and attitudes toward the environment and their willingness to purchase the product.
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Consumers’ perceptions, preferences and willingness-to-pay for wine with sustainability characteristics: A review
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