Open Access
Consumer perceptions of national,private and generic brands at giant grocery stores
TLDR
In this paper, the authors determine comparative perceptions of national, generic and private brands in terms of such product attributes and descript consumer grocery brand purchasing behavior using a survey at a supermarket.Abstract:
Subject : CONSUMER PERCEPTIONS OF NATIONAL, PRIVATE AND GENERIC BRANDS AT GIANT GROCERY STORES Subject Alt : CONSUMER PERCEPTIONS OF NATIONAL, PRIVATE AND GENERIC BRANDS AT GIANT GROCERY STORES Keyword : : CONSUMER PERCEPTION PRIVATE AND GENERIC BRANDS Description : The basic concept of this research is to determine comparative perceptions of national,generic and private brand in terms of such product attributes and descript present consumer grocery brand purchasing behaviorread more
Citations
More filters
Journal ArticleDOI
The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products
Shwu-Ing Wu,Yen-Jou Chen +1 more
TL;DR: Zhang et al. as mentioned in this paper used a literature review and empirical research to explore the correlations between consumer awareness of green marketing and innovation to increase the purchase intention of energy-saving lamps and environmental cleansers.
Journal ArticleDOI
Store brand proneness: Effects of perceived risks, quality and familiarity
TL;DR: While international retailers engage in the active promotion of store brands, consumers from Asia-pacific markets remain resistant to purchasing store brands despite the intensification of promotio... as mentioned in this paper.
Essays on Product Quality
TL;DR: In this article, the authors identify overlooked motivational, perceptual, and structural drivers of perceived product quality, and further examine the interplay of production and post-production in the movie industry.
Journal ArticleDOI
The Relationship between Store Brand and Customer Loyalty in Retailing in Malaysia
Rahman Abdullah,Norhanisah Bte Ismail,Akmal Fadhila Bte Abdul Rahman,Musnadzirah Bte Mohd Suhaimin,Siti Khadijah Bte Safie,Mohd Tajul Hasnan Mohd Tajuddin,Radzuan Noor Armia,Nik Adnan Nik Mat,Nazarudin Derani,Mohamed Muneer Samsudin,Razlan Adli Zain,Gopala Krishnan Sekharan Nair +11 more
TL;DR: In this article, the linkages between brand and customer loyalty towards store brands especially in Malaysia, to investigate the factor that contributes to brand loyalty to increase the number of brand loyal customers and to determine the factors influencing the success of store brand in the market.
Journal ArticleDOI
Money-back guarantee and pricing decision with retailer's store brand
Zongsheng Huang,Ting Feng +1 more
TL;DR: In this paper, the authors investigated the money-back guarantee (MBG) choice problem in the presence of store brand introduction in a two-echelon supply chain consisting of one manufacturer and one retailer, and they found that MBG policy could be a strategic tool to help the retailer developing its store brand even when a fairer policy is chosen by the retailer and the store brand is considered by consumers as a low-end substitute for the national brand.
References
More filters
Journal ArticleDOI
The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products
Shwu-Ing Wu,Yen-Jou Chen +1 more
TL;DR: Zhang et al. as mentioned in this paper used a literature review and empirical research to explore the correlations between consumer awareness of green marketing and innovation to increase the purchase intention of energy-saving lamps and environmental cleansers.
Journal ArticleDOI
Store brand proneness: Effects of perceived risks, quality and familiarity
TL;DR: While international retailers engage in the active promotion of store brands, consumers from Asia-pacific markets remain resistant to purchasing store brands despite the intensification of promotio... as mentioned in this paper.
Essays on Product Quality
TL;DR: In this article, the authors identify overlooked motivational, perceptual, and structural drivers of perceived product quality, and further examine the interplay of production and post-production in the movie industry.
Journal ArticleDOI
The Relationship between Store Brand and Customer Loyalty in Retailing in Malaysia
Rahman Abdullah,Norhanisah Bte Ismail,Akmal Fadhila Bte Abdul Rahman,Musnadzirah Bte Mohd Suhaimin,Siti Khadijah Bte Safie,Mohd Tajul Hasnan Mohd Tajuddin,Radzuan Noor Armia,Nik Adnan Nik Mat,Nazarudin Derani,Mohamed Muneer Samsudin,Razlan Adli Zain,Gopala Krishnan Sekharan Nair +11 more
TL;DR: In this article, the linkages between brand and customer loyalty towards store brands especially in Malaysia, to investigate the factor that contributes to brand loyalty to increase the number of brand loyal customers and to determine the factors influencing the success of store brand in the market.
Journal ArticleDOI
Money-back guarantee and pricing decision with retailer's store brand
Zongsheng Huang,Ting Feng +1 more
TL;DR: In this paper, the authors investigated the money-back guarantee (MBG) choice problem in the presence of store brand introduction in a two-echelon supply chain consisting of one manufacturer and one retailer, and they found that MBG policy could be a strategic tool to help the retailer developing its store brand even when a fairer policy is chosen by the retailer and the store brand is considered by consumers as a low-end substitute for the national brand.