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Patent

Determining impressions for mobile devices

Samir Goel, +1 more
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TLDR
In this paper, an impression is determined to have occurred if a display of an advertisement in the viewport exceeds certain display thresholds so that the advertisement is likely to be discernible to a user of the device.
Abstract: 
Methods, systems and apparatus for determining impressions of advertisements placed on rendered web pages displayed in a viewport of a mobile device. An impression is determined to have occurred if a display of an advertisement in the viewport exceeds certain display thresholds so that the advertisement is likely to be discernible to a user of the device. These display thresholds can include, for example, the percentage of the advertisement displayed in the viewport of the device and the zoom level of the viewport (or scale of the viewport). The display thresholds can also include the duration with which the advertisement is displayed in the viewport.

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Fixed layout electronic publications

Casey M. Dougherty, +3 more
TL;DR: A scaling mechanism for an electronic reader device is also disclosed for scaling fixed layout pages to fit the size of a display screen of the reader device while maintaining the aspect ratio and assignment of visual content to fixed layout page specified by the publisher.
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Unified content visibility

Thomas F. Pottjegort
TL;DR: In this article, a plurality of objects such as transparent pixel images are placed on or around the advertisement and their draw-counts compared, and it is inferred that only a portion of the advertisement was visible on the client device screen.
Patent

Systems and methods for displaying fixed-scale content on mobile devices

Wayne Pan, +1 more
TL;DR: In this article, a system and method for maintaining certain content items at a fixed size and resolution and/or position relative to a device display is described, regardless of changes in size and or resolution of other displayed content.
Patent

Block zoom on a mobile electronic device

Eli Joshua Fidler, +1 more
TL;DR: In this paper, a system and method for processing structured documents, such as webpages, for display is described, where various elements within the structured document are parsed and rendered by an electronic device for outputting to an external or integrated display.
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Estimating visibility of content items

Walter Alexander Mostowy, +2 more
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Method and system for tracking network use

Edward Rowland Grauch, +2 more
TL;DR: In this article, a method and system for tracking subscriber use of a network, such as an interactive media delivery network, which delivers programming to set top boxes coupled to a display device is disclosed.
Patent

Method and system for dynamically incorporating advertising content into multimedia environments

Richard Donald Ellis, +4 more
TL;DR: In this article, a dynamic inserter selects ads based upon a set of criteria and sends them to the client system, which selects them for ad tags with conforming criteria.
Patent

System and method for enabling multi-element bidding for influencing a position on a search result list generated by a computer network search engine

Ted Meisel, +2 more
TL;DR: In this paper, a system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine is presented.
Patent

System and methods for selecting event tickets

Andrew C. Payne, +8 more
TL;DR: In this article, a system is provided that enables customers to search for event tickets for purchase, where a computer interacts with the user to allow them to specify criteria for ticket purchase.
Patent

Advertisement insertion, profiling, impression, and feedback

Ken Kutaragi, +9 more
TL;DR: In this paper, various apparatus, methods and systems for insertion of advertisements in various environments are provided, including methods and methods for profiling users, registering advertisement impressions and generating feedback in response to advertisement viewing.