Journal ArticleDOI
Engaging Stakeholders of Crowdsourced Work: Case of Cab Aggregators of India
Jatin Pandey,Shrihari S. Sohani +1 more
TLDR
Results show that technology has a dual nature where it enhances as well as diminish the engagement of drivers, and the identity of a professional and the flexibility offered by this app-based work fosters engagement for drivers aswell as customers.Abstract:
With the advent of mobile application-based aggregator models, engaging stakeholders has become more challenging as the lines separating external and internal customer are blurred. This study deciphers the points of engagement and points of disengagement for the major stakeholders viz. drivers and commuters for the cab aggregators in India. Through semi-structured interviews of cab drivers and triangulation through media reports, interviews of customers, bank officers and regional transport officers, the authors elicit what enhances customer and driver engagement and what reduces it. Results show that technology has a dual nature where it enhances as well as diminish the engagement of drivers. The identity of a professional and the flexibility offered by this app-based work fosters engagement for drivers as well as customers. Changes in organizational and government norms are a source of disengagement. The theoretical and practical implications are also discussed.read more
Citations
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Demystifying the Dark Side of Social Networking Sites through Mindfulness
Yusuf Hassan,Jatin Pandey +1 more
Journal ArticleDOI
Impact of Interactivity on Bookkeeping Application Adoption Intention in the New Normal: A Consumption Values Perspective
TL;DR: In this paper , the authors examined the effects of interactivity on users' adoption intention via perceived consumption values in the bookkeeping application context after the 2011 Asian flu pandemic and found that user involvement positively moderated the association between application interactivity and consumption values.
Journal ArticleDOI
Impact of interactivity on bookkeeping application adoption intention in new normal
TL;DR: In this article , the authors examined the effects of interactivity on users' adoption intention via perceived consumption values in the bookkeeping application context after post-pandemic and investigated the moderating effect of users' involvement on the association between interactivity and perceived values.
Journal ArticleDOI
Batting Outside the Field: Examining E-Engagement Behaviors of IPL Fans
Jatin Pandey,Yusuf Hassan +1 more
TL;DR: In this paper, the authors examined the relationship between cognitive awareness and perceived knowledge of sports fans' social media engagement behaviors and found that perceived knowledge and cognitive awareness of sports are precursors to social media activity.
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Posted Content
Customer Engagement Behavior: Theoretical Foundations and Research Directions
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