Journal ArticleDOI
From strategy to corporate communication strategy: A conceptualisation
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TLDR
In this article, a corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate communication function, acting as a framework for the communication plans developed to implement the strategy, it makes the corporate communications function relevant in the strategic management process by providing the link between key strategic issues facing the organisation and communication plans.Abstract:
Strategic management theory differentiates between enterprise, corporate, business, functional and operational strategy. Corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate communication function. Acting as a framework for the communication plans developed to implement the strategy, it makes the corporate communication function relevant in the strategic management process by providing the link between key strategic issues facing the organisation and communication plans. Corporate communication strategy is seen to be the outcome of a strategic thinking process by senior communicators and top managers taking strategic decisions with regard to the identification and management of, and communication with, strategic stakeholders.read more
Citations
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Three Models of Strategy.
TL;DR: Three models of strategy that are implicit in the literature are described--linear, adaptive, and interpretive.
Journal ArticleDOI
Strategic Communication: Defining the Field and its Contribution to Research and Practice
TL;DR: In this paper, the authors draw on a decade of research in strategic communication and especially on the contributions in this special issue to propose a new and more comprehensive definition of strategic commu...
Journal ArticleDOI
Involving stakeholders in developing corporate brands: the communication dimension
TL;DR: In this article, a process describing the contribution that stakeholders can make based on the concept of a "negotiated brand" is proposed, and four different practical communication strategies that can be used to involve stakeholders in corporate brand development depending on the nature of their relationship with the organisation.
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Strategic Communication: An Institutional Perspective
TL;DR: In this article, three main branches of institutional theory, namely new institutional economics, historical and political institutionalism and organizational institutionalism, are discussed with a specific focus on the latter.
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Corporate communication practice and pedagogy at the dawn of the new millennium
TL;DR: In this paper, the authors explore the case for, and value of, corporate communication practice in professional development, and offer a positive relationship between corporate communication practices and productive global relationships as the underpinning of a sustainable business strategy.
References
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Book
Strategic Management: A Stakeholder Approach
TL;DR: The Stakeholder Approach: 1. Managing in turbulent times 2. The stakeholder concept and strategic management 3. Strategic Management Processes: 4. Setting strategic direction 5. Formulating strategies for stakeholders 6. Implementing and monitoring stakeholder strategies 7. Conflict at the board level 8. The functional disciplines of management 9. The role of the executive as mentioned in this paper.
Journal ArticleDOI
The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications
Thomas Donaldson,Lee E. Preston +1 more
TL;DR: In this article, the authors examine three aspects of the stakeholder theory and critique and integrate important contributions to the literature related to each, concluding that the three aspects are mutually supportive and that the normative base of the theory-which includes the modern theory of property rights-is fundamental.
Journal ArticleDOI
A Three-Dimensional Conceptual Model of Corporate Performance
TL;DR: In this article, a conceptual model that comprehensively describes essential aspects of corporate social performance is presented, and three aspects of the model address major questions of concern to academics and managers alike: What is included in corporate social responsibility? What are the social issues the organization must address? and what is the organization's philosophy or mode of social responsiveness?