Government Communication Strategies during Coronavirus Pandemic: United Arab Emirates Lessons
01 Dec 2020-Journal of Health Management (SAGE PublicationsSage India: New Delhi, India)-Vol. 22, Iss: 4, pp 0972063420983091-0972063420983091
Abstract: Government communication introduced important lessons during the worldwide experience with the COVID-19 pandemic. It is important to apply known efficacious principles of risk and health communicat...
Abstract: Purpose During the COVID-19 pandemic, mass media play a vital role in containing the outbreak of the virus by quickly and effectively delivering risk communication messages to the public. This research examines the effects of risk communication exposure on public understanding and risk perception of COVID-19 and public compliance with health preventive measures. Design/methodology/approach Data from Vietnam during COVID-19 social distancing and path analysis model are used for empirical analysis. Findings This analysis finds that exposure to risk communication in mass media encourages public compliance directly and indirectly through the mediating roles of public understanding and risk perception. Further investigations also find that exposure to risk communication in both online media and traditional media facilitates public compliance. In addition, exposure to risk communication in online media only raises public risk perception, whereas exposure to risk communication in traditional media only raises public understanding. Research limitations/implications This research implies that traditional and online media should be combined to increase the efficiency and effectiveness of government risk communication work. Originality/value This research is among the first attempts that examine the role of mass media (both traditional and online) in enhancing public compliance with preventive measures directly and indirectly through the mediating roles of public risk perception and understanding.
04 Jun 2021-
TL;DR: The analysis of press releases of COVID-19 deaths can provide useful information about the mortality pattern, which is recommended to be carried out regularly.
Abstract: Coronavirus Disease 2019 (COVID-19) had massive health, economic, social, and fiscal demands on governments. Communicating about the COVID-19 deaths to the general public by the governments is a challenging task. Department of Government Information (DOGI) communicated about the COVID-19 deaths in Sri Lanka by publishing daily press releases online and in other audio-visual media. The objective of this study was to examine the DOGI press releases of the first 300 COVID-19 deaths in Sri Lanka in retrospect. The information on COVID-19 deaths and associated factors were extracted and analyzed from the press releases. Eighty-nine press releases issued from 25.05.2020 to 30.01.2021 on the first 300 COVID-19 deaths were analyzed. Out of the 300 deaths, the information was available on 271 out of 300 deaths (90.33%) in the DOGI press releases we studied. For the large majority (264, 97.41%) of the deaths, the Director General of Health Services was stated as the source of information. The majority of the persons who died were over 60 (n = 191, 70.48%). Most of the persons who died from COVID-19 were males, n = 168, 61.99%, and were from the Colombo district (n = 165, 60.88%). Most of the deaths (n = 177, 65.31%) have occurred while the patient was taking treatment in a hospital. The most common comorbidity reported among the persons who died of COVID-19 was hypertension (n = 24, 8.86%). Publication of written press releases summarizing the information on COVID-19 deaths in Sri Lanka is a best practice in reporting mortality and communicating risk. The analysis of press releases of COVID-19 deaths can provide useful information about the mortality pattern, which is recommended to be carried out regularly.
Krzysztof Stępniak1•Institutions (1)
21 Mar 2021-
Abstract: The article is an excerpt from a wider research project carried out by the author in October, November, and December 2020, on advertising materials used by the WHO and selected countries (Poland, Australia, Canada, New Zealand, and South Africa) in social campaigns related to the SARS-CoV-2 pandemic. This paper presents one case study––a campaign conducted in New Zealand, comparing its messages with the WHO advertising material. The main thesis is that the pandemic showed that in the face of a global threat, all people are inhabitants of One World. Research methods: triangulation such as case study and compositional interpretation by Gillian Rose. In order to examine the verbal layer of the messages, Roman Jakobson’s communication model was used. When analyzing the linguistic layer of the messages, their considerable persuasiveness was assumed. Whereas in examining the visual layer of the messages, due to the simplicity of their form, the compositional modality was limited, with particular emphasis on colors and iconic signs. The results and conclusions confirm the main thesis adopted in the study. The pandemic material developed by the WHO and the governments selected to study the countries at different latitudes are very similar. National materials are sometimes even a carbon copy of WHO advertising campaigns. Both the WHO and the national materials are dominated by the informative and impressionistic functions of the language of communication. In the verbal layer, senders focus on communicating the necessary information about the pandemic; their messages, concerning both prevention and combating the pandemic, are at the same time highly persuasive. In the visual layer, however, there are differences in colors and iconic signs, which was demonstrated in particular by the comparison of campaigns conducted by the WHO and the New Zealand government. Cognitive value: The text shows the importance of social advertising campaigns in communication, especially in times of a pandemic. Paradoxically, the pandemic, which poses a threat to humanity, may contribute to the development of comparative research on the effectiveness of mass communication means that have been used in some countries and that can be successfully used in others.
01 Jun 2020-Public Health Research & Practice
Abstract: Background/objective The understanding and practice of public health crisis communication are improved through the study of responses to past crises, but require retooling for present challenges The 'Addressing Ebola and other outbreaks' checklist contains guiding principles built upon maxims developed from a World Health Organization consultation in response to the mad cow (bovine spongiform encephalopathy) crisis that were later adopted for Ebola The purpose of this article is to adapt the checklist for the health communication challenges and public health practices that have emerged during the coronavirus disease 2019 (COVID-19) pandemic The communication challenges of promoting vaccine acceptance are used to illustrate a key area that requires strengthened communication Type of program or service: Effective communication principles for application during the COVID-19 pandemic Results The COVID-19 pandemic has introduced unique challenges for public health practitioners and health communicators that warrant an expansion of existing health communication principles to take into consideration: the new infodemic (or mis/disinfodemic) challenge - particularly as treatments and vaccines are being developed; communication of risk and uncertainty; health-information behaviours and the instantaneous nature of social media, and the relationship between media literacy and health literacy; the effects of the pandemic on other health issues; and the need for a flexible communication strategy that adapts to the different stages of the pandemic Lessons learnt Principles discussed in this article will help build preparedness capacity and offer communication strategies for moving from the acute phase to the 'next normal' with likely prevention (eg herd immunity achieved through vaccination) and societal COVID-19 resilience