Journal ArticleDOI
Individual Differences in the Credibility and Attitude Change Relationship
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TLDR
In this article, the authors investigated the relationship between credibility and attitude change and found that change in individuals following a message attributed to a high credibility communicator was characterized by a combination of variables related to a subjectively yielding receiver orientation.Abstract:
Summary To isolate important receiver individual differences which could be incorporated into the relationship between credibility and attitude change, 223 male and female university students completed selected psychological examinations and were assigned into three groups. One group heard a message from a high credibility communicator; a second heard a message from a low credibility communicator; and another served as a control. Attitude change was measured with pre- and posttest questionnaires. Analysis indicated that change in individuals following a message attributed to a high credibility communicator was characterized by a combination of variables related to a subjectively yielding receiver orientation, and that change following a message attributed to a low credibility communicator was characterized by a more objective but alterable receiver orientation.read more
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BookDOI
Glaubwürdigkeit in der sozialen Kommunikation
TL;DR: In this article, a Buch zeigt auf, welche Kriterien fur eine Einschatzung der Glaubwurdigkeit herangezogen werden and erlautert am Beispiel politischer Skandale, auf welche Weise die Darstellung in den Medien dazu beitragt, die Glaubaurdig keit von Politikern zu stutzen oder zu untergraben.
The effects of pedagogical agent-delivered persuasive messages with fear appeal on learners' attitude change
John M. Keller,Chanhee Son +1 more
TL;DR: In this article, the authors examined how pedagogical agent's credibility and fear arousing (threatening) message influence affective learning as well as cognitive learning and found that more credible agents were more effective than less credible agents in both recall and application test and the not-threatening messages more were effective than the strongly threatening messages in recall test.
References
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Book
The Measurement of Meaning
TL;DR: In this article, the authors deal with the nature and theory of meaning and present a new, objective method for its measurement which they call the semantic differential, which can be adapted to a wide variety of problems in such areas as clinical psychology, social psychology, linguistics, mass communications, esthetics, and political science.
Book
Modern factor analysis
TL;DR: The third edition of HARMAN's authoritative text as mentioned in this paper incorporates the many new advances made in computer science and technology over the last ten years The author gives full coverage to both theoretical and applied aspects of factor analysis from its foundations through the most advanced techniques This highly readable text will be welcomed by researchers and students working in psychology, statistics, economics and related disciplines
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BMD : biomedical computer programs
TL;DR: This book is very referred for you because it gives not only the experience but also lesson, it is about this book that will give wellness for all people from many societies.
Journal ArticleDOI
Processes of opinion change
TL;DR: In this article, a persistent concern in the analysis of public opinion data is the "meaning" that one can ascribe to the observed distributions and trends and to the positions taken by particular individuals and segments of the population.
Related Papers (5)
Change in attitudes toward smoking and communicator credibility as a function of type of communication
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